Construction and optimization of e-commerce website of travel Agency

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. E-commerce website construction of travel Agency (user experience)

1, concise, Professional: A messy page, first visitors, potential customers are not patient more stay, how to retain potential customers. Professional: For example, I do Guangxi tourism reception, my main page should be located in Guangxi Tourism information, do not make the whole country put up, the results give people feel what are doing, no characteristics.

2. Simple and easy to use

When designing a website, take into account the user habits, a difficult site can not keep your potential customers. Now many travel agencies do not even search the site, and some have a very general, it is difficult for customers to search for what they want. The column structure is simple and clear.

3, the purchase is convenient,

Some travel sites, in the customer optimistic, filled with a pile of things to confirm, prompted to register, is to register, but also try to do a simple, collect a mailbox and mobile phone, the name is enough, and some nets do like to check the hukou, who have the patience to fill in slowly. It is best to book directly and register automatically so that the user experience is better. Order completion steps, preferably within 3 steps, too many steps, the customer is difficult to operate.

4, promotional and functional realization: Simple promotional functions, members can use vouchers to pay the part of the exchange or a regular discount.

5, Member System: Simple and Easy-to-use membership system. Facilitate management of information, finance, orders.

6, payment means: As far as possible the application of third-party payments, such as Alipay, Tenpay and so on, so that customers can be assured to pay, increase the trust of the site.

7, Site content: The content of the site for the sake of customers, want its needs. A copy of the whole station, not the intention to make the site, how to attract customers.

8. Evaluation Interactive System

A real member evaluation interaction, to other potential customers see something real, more trust.

9. Online Customer service System

Simple and Easy-to-use online customer service (instant invitation chat) system combined with qq,msn im online communication, marketing more convenient.

10, 400 telephone

To foreign customers an affordable communication conditions, increase the trust of the site.

II. website speed and compatibility (2 basic user experience)

1.Webwait website Speed detection

Webwait the name of the light to know is a website loading speed test site. The site is quite simple, only 2 steps to complete the operation: Enter the Web site, click the "Time It" button, a little wait after the site loading speed appears. Generally such a site is used to view their own site or compare the speed of others, especially for the purchase of foreign space friends particularly practical. Other Alternatives:

①webslug compares the loading speed of two websites

②web Page Speed Test compares the loading speed of multiple Web sites (up to 10)

2.Browsershots

Browsershots is an analysis of the Web site in different browsers to display the results of the tool, it is similar to the principle of site screenshots, but this "screenshot" is based on different browsers. It allows the site's managers or designers to clearly understand the theme of the site or the design of the different platforms have problems, so as to make better compatibility. Browsershots contains the mainstream operating system platform, the main browser major version shows the test results. Enter the target URL, and then "Submit", a little wait for the results at a glance.

Third, the Specific Analysis optimization website (search engine)

1. Title.

A, the first page title set is reasonable, including keywords, 5 or so, the enterprise name in the end.

b, Level Two page is a separate title, whether reasonable.

2. Keywords and descriptions.

A, the homepage has the keyword and the description, the setting is reasonable.

b, level Two page contains keywords and descriptions, setting is reasonable. (Length: Title 40 words, keywords 50 words, description 150 words)

3, navigation bars and navigation bar is a picture or text. (Suggested text)

4, the page is dynamic or static, whether the URL specification.

5, whether there is a site map, 404 error pages, 301 domain name forwarding functions.

Iv. Web Analytics Tools (search engine):

Often query the site in Baidu and Google's collection, PR value query, external link query, keyword ranking query, Baidu recently included, analysis and research countermeasures, modify, so that the site is more friendly to search engines.

The operation of a tourism E-commerce website I think or people-oriented, with modern tools to create a very good user experience, coupled with online, online quality services to better the electronic commerce and traditional mode seamless connection, in the thousands of tourism enterprises stand out.

I am a tourist website operators novice, the first time in A5 hair article, welcome everyone to guide, Pat Bricks. More can be on my blog (to the national flag online) exchange.