Corporate website How to do a free promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, what are the methods for free promotion of corporate websites?

We shared a search engine optimization approach. Search Engine optimization is the most basic way of enterprise website promotion. In addition to search engine optimization, corporate web site more commonly used free promotion methods are:

(1) Viral marketing

Mainly to provide free e-books, free electronic magazines, free greeting cards and other content, through these services, the provision of "public service" services, collateral to promote the corporate web site. e-book content to be unique, greeting card content and form to make customers feel warm, so that the characteristics of the virus, so that customers automatically help you spread widely.

Virus-compliant, in addition to greeting cards, electronic books, but also can be valuable articles, pictures, animation, video, small software and so on.

If your corporate website has members, you can send regular electronic magazines to their mailboxes, send greeting cards on important holidays, and so on.

(2) Soft paper

Soft Wen, is everyone familiar with the gun manuscript, the purpose is to publicize the enterprise. Soft Wen can stand to the user angle, stand to the industry point of view, from the media point of view to have a plan to write and publish the promotion.

What is a good soft paper? Sentence summary: Three-stream gun manuscript with QQ, second-rate gun manuscript with Web site, first-class gun manuscript is top! When your soft text is thought to be valuable and reproduced, by the Forum or blog site, then your soft wen is very successful!

(3) Community (forum) promotion

Forum promotion is probably the lowest threshold in the free promotion of a way. As long as the master of simple methods, the Internet can be a forum for the promotion of people. Forum promotion, here can share a few tips:

• Register a number of vests, and mix out one or two well-known vest.

• According to different websites, different forums targeted publicity. It's best to sort out 10 sites that you think are most popular and meet the target. Tianya even hot, but you send some blunt advertising, others will you are monsters.

• Post in the forum to pay attention to quality. The post is not much, but is the top! The purpose is very obvious advertising stickers, preferably do not send, easily be moderator deleted.

• Make good use of the signature file of the forum, words oneself "sell", can bring the website to pass.

• According to the different search engine weights to the corresponding forum publicity. such as Baidu know, Baidu Post bar, Sina love to ask is a good place.

• Post to be sustained, three days fishing fishing equals Bailao.

• If conditions permit, you can try to use the forum mass software garbage promotion. Be cautious about this! Especially those who do brand enterprises, not suitable for the forum mass promotion.

(4) Yellow Pages and classified information

Currently there are thousands of industry sites in China, these sites are supply and demand information release platform. In addition to paying services, many websites offer free information, and companies can use them to publish information about their businesses.

If it is consumer-oriented, there are a number of relatively large domestic classification of information sites can be released free of charge.

(5) Blog Promotion

Enterprises in addition to building a blog in the corporate website, but also in Sina, NetEase, Sohu, Alibaba and other large sites to create a blog, to join these sites to promote the relevant blog circle.

Do blog promotion, and forum promotion method is the same. To mix face with peers, more to peer or Target customers blog message, you come to me, so that will have effect.

In addition to their own blog promotion, there is another way is to let others write blog advertising enterprise. This is a "blog experience" marketing, let a group of bloggers free trial enterprise products or services, experience in the blog after their own feelings published.

(6) Mass mailing

Most of the ad mail is now spam, causing netizens to resent it. But, if the mail mass is done, the effect is very obvious. Hundreds of dollars to get hundreds of millions of e-mail addresses, the cost is very low, almost nearly 0 cost. If you can bring a customer through the mail, you earn it back. Mail mass, preferably sent to a targeted business address, or their own customers, so only targeted.

How to do good mail mass? Three methods can be improved:

• The message title is appealing and straightforward, not to look like a liar.

• Mail content in HTML format, layout should be clear.

e-mail content for people to see, there is a desire to take action impulse.

(7) QQ, MSN Promotion

The use of QQ, MSN Large users can help enterprises to promote.

• Use QQ signature, MSN signature promotion. You can bring your nickname to the corporate Web site.

• Use QQ data, MSN information to fill in the enterprise information.

· QQ group Promotion. This is the most popular way to promote. Enterprises can build their own QQ group, or join a number of QQ groups, to QQ group chat, QQ Group of mass mailing, QQ group sharing three ways to promote.

(8) Event Marketing Promotion

Event marketing, can be a business with an event topic hype, such as an umbrella enterprise with the help of Xu Lei blog hype, let netizens talk about this topic, expand the visibility of enterprises. Enterprises can also occasion the activities of the site, such as a certain industry suppliers conference, and so on, for their own publicity. If the enterprise has the strength, also may plan a network activity, the joint has the influence the website to promote together.

In addition to these methods, there are Web site login, browser Web site promotion, RSS promotion, Network pick promotion and so on personal webmaster are more commonly used free way. Of course, these methods of Internet technology is not much knowledge of ordinary enterprises, the operation will be more difficult.

2, what kind of network marketing talents do enterprises need?

The development of enterprise Network marketing, enterprises need to have specialized personnel to implement. In the past, enterprises generally put the site to the network management or technician to manage, that the enterprise website maintenance is nothing more than uploading web pages, delete information and other technical work.

Now, many enterprises have realized that the company's website to really play a marketing function, the need to give the site to really understand the marketing people to manage. He wants to have marketing knowledge, know how to do the website well, let the customer like, pass the brand, sell the product, at the same time, he also has the profound understanding to the Internet application, knows how to promote the website, brings more customers.

Enterprises generally need such network marketing talent:

• Help the enterprise diagnose the website, optimize the enterprise website, analyze the network marketing strategy and target of the enterprise.

* According to the characteristics of the enterprise website to develop a detailed network promotion program, the implementation of the promotion program.

• Familiar with search engine optimization technology, through SEO to improve the company's key words in the mainstream search engine rankings.

• Be able to use the site to promote the common methods to promote.

• In the limited budget and resources under the premise of effective keyword advertising, monitoring and analysis of advertising effects.

• Manage corporate websites, make regular or timely updates to corporate websites, and do online interactive work.

• Track and summarize the effect of enterprise network Marketing, find more effective, more cost-effective way of marketing.

For larger enterprises, enterprise network Marketing needs a network marketing department to implement. Have a clear goal, clear responsibility, network marketing is really targeted. This department does not need very big, 35 people can, the specific number of members and capital budget depends on the enterprise's network marketing goals.

For small businesses, if the intention to open up a new world of network marketing, it is best to cultivate every employee. As long as the intention, the self-employed to take orders than the big enterprise more cattle! Finally publicize their own small station www.58hd.com/hope everyone a lot of attention, thank you