Dangerous where to go with the local Life class website?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, local sites have been blossoming, national websites have also been actively landing, opening up local stations. At the end of this dangerous, where does the site go? The author is Changsha webmaster, so from Changsha Local website, to explore the whereabouts of local sites.

Type analysis:

In the late 80, the internet entered China. In the years that followed, portals relied on the opportunity to make tough oligarchs. Then, the internet went into the vertical field of exploration. Among them, the local living community has developed rapidly in recent years.

According to the different operators, local life consumption sites can be divided into two major categories, Changsha's local life site is also the case.

1. The national chain of unified operation of large-scale life service sites, such as NET, 58 with the city, People's Network, Word-of-mouth Network, the public comment network.

2. Urban local operators to create a single city site, such as Changsha Circle, Changsha Tong, Changsha Port, Changsha home network, Changsha group buy navigation.

In the national large-scale life service class site, there are two main forms. One is to net, 58 with the city, the People's network as the representative of the classified information Web site; the other is based on Word-of-mouth network, the public comment network as the representative of local shop reviews as the core of the local consumer review site.

Ii. analysis of the starting point:

The website operation condition covers each aspect, the content is numerous, we first from the following several important aspects to analyze the discussion.

1. Operation Team;

NET as the representative of the national site, in recent years to obtain capital concerns, abundant funds. Company operators are mainly concentrated in the company's focus on the development of North-canton developed areas, most of them engaged in Internet work for many years, technical strength, operating rich, strong team execution.

Changsha Home Network As an example, the local Life service class site team small, lack of funds and technology. The initial stage is often a team of several people, even a one-man battle.

2. Content range;

The National Life Service website because the coverage is broad, therefore the function service is relatively unitary, mainly concentrates in the classification information, buys these two aspects, like net, the common people net, second is takes the shop as the core reviews the class website, like the public praise net, the populace reviews the net.

Relative to the National Life Service website, the local Life Service site content is richer. Usually, the content of the site covers classified information, supply and demand information, forum, group purchase and local information. In recent years, local life service sites have also joined the real estate, home, parent-child, car, wedding and even local consumer shopping malls and other commercial content, such as Changsha Tong.

"Changsha Tong" website Channel

"Changsha Circle" website Channel

3. Marketing strategy;

National due to strong technical strength, strong financial resources, the Internet resource-rich, marketing methods are mainly SEO, Internet advertising (Baidu promotion, Google AdWords, etc.), content alliances, offline activities, ground advertising.

NET, Bai Baidu promotion; 58 SEO optimization in the same city

The local Life service website according to own characteristic, then the key development line promotion, SNS, QQ group promotion. Due to the need for financial and technical support, SEO, internet advertising relatively less investment.

4. Profit model;

Because the National Life Class website covers a wide range, so tentacles difficult to reach and local, the main way to profit is concentrated online. Their main earnings include collecting membership dues, service fees, Internet advertising League (Baidu Alliance, Google Adsens, etc.) and buying income. For example, NET, 58 with the city, they as Google Adsens big customers, can customize the display style of advertising, the click Rate is very high, advertising revenue is considerable.

NET promotion fee

58 City Baidu Alliance Advertising

Compared to national sites, local resources have an absolute advantage. Their team members are often indigenous, rooted in local, with more local resources, offline activities resources, so the integration of local resources more powerful. The main profit mode is the local industry advertising, soft paper production, organizing the Commission of activities, and online income is less. such as Changsha home network, we look at the advertising quotes.

Changsha a home network advertising quote

5. Website data performance;

Data can give people the most intuitive understanding, we collate some of the site data will be the local Life service class site comparison.

Web site Data Comparison

From the chart, we can see that the National Life service sites included, outside the chain does not have an absolute advantage, however, the search estimates flow is far ahead, Google PR performance is also slightly taller, the main reason is the Web site program structure and the quality of the chain.

Third, SWOT analysis

At present, the Changsha local Life service website already exists many, among them has the development momentum to be good. So what are the advantages, disadvantages, opportunities, and threats of competition in such websites? Now I'm going to take a look at the SWOT analysis.

The above is my personal Changsha local Life Service website view, simple analysis, unavoidably biased, hope to exchange corrections. This article by Changsha Local Life service website--Changsha Circle (http://www.changshaquan.com) original, share is the growth, welcome reprint, Reprint please indicate the source.