DCCI: The embarrassment of large data--only thunder and rain

Is the big data age really here?

According to Gemini survey data, 65% of the people believe that business decisions should be based on analytical data, but at present 55% of the senior level does not pay attention. Another perspective, from EMC's survey, shows that 94% of organizations need data specialists over the next five years. Capital markets have also shown signs that Clustrix, a big data company, has been investing 6.75 million of billions of dollars in VC companies such as Sequoia, and that so far more than 50 companies claiming big data business have gained more than a round of investment, including about 10 in the country. The big era of big data is coming quietly.

But how much activity is there in China's Big data field? In addition to endless seminars, there seems to be no real progress in the determination of companies to "claim" to enter large data areas. China's big figures are showing the most active investors, the most enthusiastic technology and service providers, the highest number of digital media, and the most confusing brand-name companies.

Why on Earth the big data only thunder rain? "Not without business needs, but demand is not achievable!" Alipay chief Business Intelligence officer Cheping recently said that the people who do data are most distressed by inaccurate data, hard numbers, and maintenance. The first term of BI is to make good use of data science decisions. Small company small team is fine, large scale, data warehouse governance is a big problem. In fact, Bi is far away from the business, if it can be combined with the product manager is more powerful, now the general product manager's data analysis is too bad, often to pat the head to make decisions.

Fact: Big data is far from landing in China, and many problems are unresolved. Dcci Internet Data Center upcoming ADWORLD2012 Interactive marketing world Summer site will focus on this issue.

First, where is the big data "big"? There is no clear line of magnitude criteria that can define "how large a batch of data" can be counted as large data. The meaning of this term includes unstructured data, and a single data contains enough information. Social networking sites, such as user data, cover not only age and gender, but also circles of friends, information about topics, information that can reveal consumption habits, and even pictures, videos, and music. The richer a single data, the more detailed the object analysis can be.

Second, what is the task of large data mining? Answer a lot, find key fields, or discover the intrinsic logical relationship between fields, or the individuals behind the finer areas of data--summed up as "digging--consolidating into structured data--creating value".

Again, what does the data mean for interactive marketing? DMP, directional marketing, from media based marketing to audience based marketing, differentiated interactions, etc.

In addition, more questions relate to how to do it specifically? What size of input does it take to make big data reflect value? Is the user's privacy violated? Does the user have the feeling of being spied on the result of "no search is available"? How to eliminate this feeling? What kind of competition will the industry face? What kind of cooperation can be carried out?

Questions, questions, they wait to answer. The theme of the upcoming Adworld2012 Interactive marketing world of July 26 is "cross-screen integration marketing-open refactoring relationships-technology-driven effectiveness-data release value". The internet community will work together to answer the question, and they want the big data to start raining. From the main venue of the peak dialogue "large data to generate new digital marketing ecology" to "the cloud era of mobile internet new Ecology", "the new inflection point of social marketing: data, technology" to data depth mining analysis, marketing budget allocation, "digital media Age marketing capability Upgrade" Data Marketing Forum, ADWORLD2012 Interactive Marketing World * Summer will be for us to uncover the mystery of China's big data landing.

Is it an adjustment or an opportunity to face a wave of data?

Yanping, founder of Dcci Internet Data Center, said in a recent interview that although data analysis has been a part of the IT industry, and data warehousing, data mining, business intelligence has been continuously for the development of enterprises and innovation to provide value, but with the scale of data growth, As well as the changes in technology patterns and standards in all aspects of the data ecosystem, large data are creating greater market and profit margins.

Adworld Interactive Marketing World after 10 years 12 of precipitation, has become the Greater China Interactive Marketing field the most large-scale and influential open platform for communication. Its open and Interactive 2.0 framework attracts the attention of all strata of the Internet industry and the wide participation of all parties, and also provides a broader arena and a more forward-looking perspective for the exchange, learning and development of the industry. The theme of the event, and the content of each discussion, is often thought to herald a market trend in that area. Adworld is the recognized Vane and barometer in China's interactive marketing field.

Original source from "Bit net", reprint please keep the original link: http://net.chinabyte.com/160/12380660.shtml

(Responsible editor: Liu Fen)