Dena, a Japanese gaming company, announced in April 2011 that it will issue a global network of social games on the smartphone platform, as well as a strategic partnership with Samsung, and will join the platform in Samsung's Android smartphone. It is reported that this platform named Mobage, and Dena in Japan issued a game platform Mobage-town similar. Mobage-town is popular in Japan, with 20.5 million registered users and a wide variety of social game types. Mobage will provide users with "social entertainment" and network services functions, such as sharing the player's orientation information, communication with other players and so on. Prior to the Mobage listing, Dena invited 50 partners to conduct a closed test of their software development kit, including Hudson, Square Enix, Take-two Interactive, Nexon, SGN, Gamevil, RockYou, PlayFirst, Mochi Media, Gameview UBM, Flipside 5, Nimblebit, Lumos Labs, Playforge, Ricochet Labs and Bolt Creative . At the same time, Dena announced that Ngcore,ngcore, developed by its subsidiary Ngmoco, will serve the Mobage technology layer, allowing developers to configure the game with minimal modifications to multiple platforms (Android, IOS, and Web pages). NGMOCO president Neil Young said: "Through Ngcore, we provide a technical framework for rapid development, deployment and optimization of product quality, our products can be cross-platform across the equipment of the global deployment." "Samsung will also co-operate with Dena and will join Mobage on its Android smartphone in a few months. Ngmoco said the move would accelerate the growth of its social gaming network in the global marketplace, and the company would be expanding its global expansion next year.
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