Depth data analysis makes promotion more effective

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The data analysis work is the website construction and the promotion process essential work, completes the data analysis can let us promote the work to be able to achieve the ideal result. The following, the author according to their own experience to talk to the vast number of stations to discuss how to conduct in-depth data analysis.

Customer loyalty Analysis

User loyalty is embodied in two aspects of user's turning-around and access depth. User retention and access depth is high, indicating that our site's user stickiness strong, this is the analysis of user loyalty is an important basis.

Webmasters do not simply pursue the site day IP how much, but should pay more attention to the depth of access. If we bring in 10,000 visitors through the promotion, but the 10,000 visitors have 8,000 access depth of one, it shows that our website user experience or content construction is not enough, we must strengthen these two aspects of construction. For example, the author's cool 90 community access depth of one user is 46.84%, the depth is two of 24.27%, but access depth of more than 10 is very few, explain the author's website user experience and content construction is still far from enough. The user experience and the content construction is the website construction important work, only strengthens these two aspects the construction, can enhance the website user's loyalty from the whole.

Turning heads is another measure of the stickiness of website users. Usually the higher the visitor's rate of retention, the more efficient our promotional work. If we bring 10,000 IP through promotion, and the second visit is only one thousand or two thousand, the third and fourth time return visit only one hundred or two hundred, then our website is not attractive, can not retain users. For example, the author's Cool 90 community first visit 434 people, two visits only 13 people, nine visits only 2 people, the author's website is not attractive enough. Low return to the site, you need to think carefully about how to improve the attractiveness of the site, usually the site should provide users with the necessary things and have a good user experience, in order to enhance the stickiness of the site and the user's head-turn.

Here, stationmaster first should clear our website is to what kind of user group, want to analyze what they like carefully, need what, only understand these, can let our website user stickiness enhances, let promotion achieves the result with the multiplier effect. Otherwise, you need to spend most of your energy to promote to get a certain amount of traffic, do not promote the site's visit is not so impressive.

Routing and Keyword analysis

Routing and Keyword analysis can let the webmaster fully understand what we have done to promote the work is effective, so that webmasters give up the effect of the promotion of work to improve the promotion of webmaster efficiency.

In general, more commonly used Web site statistics tools have antecedents analysis function, can analyze the most day, the day before, the last 7 days and the last one months of the antecedents. Webmaster in the time to look at statistics to form a daily analysis of the situation, do not simply look at the IP and PV is how much, this is a lot of novice webmaster most likely to go into the misunderstanding. such as the author's Cool 90 community from the main rely on a friend of a station and interactive encyclopedia to bring traffic, while other promotional work did not play a very good effect, then the author should be for the interactive encyclopedia and Baidu to promote, so as to achieve the effect of twice the effort. Analysis and fully grasp the antecedents of the situation is the webmaster must do the work.

Most of the cases, the personal site a large part of the traffic is brought through Baidu, which requires webmasters to analyze the antecedents of the keyword every day. Sometimes it is not a good ranking of the keyword can bring us a considerable amount of traffic, for example, the author of the cool 90 community once "very" a word to do Baidu third position, and the keyword Baidu Index of 1000 or so, but the key word every day to the author's website brings less than 10 visitors, The author will not spend too much energy to maintain the keyword, but to put the time in other aspects of the promotion work.

Analysis of keywords for our promotional work plays a vital role, after all, personal webmaster are limited energy, only the effective analysis of key words, can make our promotion work with less effort.

Analysis of time slots and new visitors

Webmaster in the promotion of time should be carried out period analysis. For example, through the time period analysis, our site at eight o'clock at night, the highest number of visits, so that our potential users and our visitors in the same period of active, so in this time to promote our site will be very likely to receive a relatively good effect.

As pictured, the author's Cool 90 community at night from eight o'clock to nine when the highest number of visits, indicating that the author's potential users in eight to nine points in this time period is more active, then the author can be promoted in this period, you can receive relatively good results. Time analysis can help us to effectively allocate our working time, make full use of the times, the effect as far as possible to maximize, after all, stationmaster daily need to do a lot of work.

The analysis of new visitors can let stationmaster understand our recent promotion effect how, only bring a certain amount of new visitors, can explain at present we do the promotion work is effective, is stationmaster decide whether continue this kind of promotion method important basis. In general, the promotion and data analysis need to pay attention to details, grasp the details, in order to achieve the desired results. Well, today we talk to this, there is no good place to welcome everyone to correct me. This article by A5, Cool 90 Community http://bbs.coo90.com exclusive feeds, reprint please bring the link, thank you!