Dialogue leisurely network Li Zhu: Web game monthly revenue million

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The following is the Tencent Science and Technology dialogue leisurely video network Li Zhu record:

Tencent Science and technology: This year's Internet conference on the eve of the meeting, we specially invited leisurely network CEO Li Zhu Tencent to chat with us about the past year in China's Internet development and video industry development. Welcome to Tencent Technology.

Li Zhu: Everybody good friends!

Tencent technology: Actually in the last year when the overall profitability of the company is expected, and then this year's words to the end will be profitable, now is nearly September, in the end what is the state?

Li Zhu: This year for the leisurely net profit should not be a problem, because our current income is gradually increasing every month, in addition to advertising now there are some Internet value-added revenue, including some web games, E-commerce has some income. So the network in the cash flow is very benign.

Tencent technology: Which means this year's goal is possible?

Li Zhu: Yes.

Tencent technology: There are a lot of video sites are also involved in the game, whether it is the game of information or video games, the operation of the game or other aspects, I saw Yau network is also doing some attempts, now exactly what to try? What effect did these attempts bring?

Li Zhu: We made some attempts at web games. Mainly for our network of some video users to provide a value-added services, so that they can watch the video on our platform, want to relax and some of the web game can be entertainment, mainly for such purposes. Accordingly, we use our own surplus traffic to promote some web games, but also get some revenue. Then I think our service will continue to provide, now it seems to be more popular with users.

Tencent technology: You said the remaining flow is how to calculate out?

Li Zhu: For a website residual traffic is not sold out of the ads, we actually use these locations to recommend some of our users may like these games.

Tencent technology: You are now promoting these games how many money? What is the main game? Web game?

Li Zhu: Yes, we are now promoting the web game, about six.

Tencent technology: What is the estimated monthly income?

Li Zhu: It's millions.

Tencent technology: RMB?

Li Zhu: RMB.

Tencent technology: Next will vigorously develop the game? or with information operations?

Li Zhu: This is not going to be a particularly big game. Because after all our main business is still on the Internet video. As a web game we are offering it as an Internet value-added service. Mainly to meet the needs of our users. When I think of the end of the year, we may have a clearer answer to this question.

Tencent Technology: Now the video industry has developed to today, in the end, in terms of copyright or basic investment, there are some other aspects, in the end which one of the most important aspect of the relative investment?

Li Zhu: For a leisurely network such as mainstream entertainment content such a media, the main input or in the copyright. Because we cover the first half of the entire content, part of the copyright is quite clear. So we buy the content such as movie, TV series, sports Live is our key purchase.

Tencent technology: I remember last year when I interviewed you, in fact, it was very hot when the Olympics, when everyone talked about the Olympic Games may buy some copyright, live copyright, will also participate. Now, can we talk about the extent to which we were involved?

Li Zhu: The Olympic Games for leisurely network to do or relatively successful. We bought all the live broadcast of the whole Olympic Games, and the right to demand, should be said to be the most complete. In this piece of manpower we put into the company about One-third of the manpower dedicated to the Olympic Games. It was very helpful for our whole team to exercise. In addition, the company objectively obtained a good flow. The highest time of the day the independent IP broke through 10 million.

Then after the Olympic Games there are many users become our loyal users, this is traffic. In terms of revenue, our advertising revenue for those two months also created the highest level of the year. Overall, although not fully recovered from the cash in the copyright of our investment, but from the flow, in the user's visibility, the entire business model verification, the whole team of exercise, these aspects have achieved good results.

Tencent technology: In the past year of economic crisis in the environment, video industry you see in the industry in the end what kind of a process?

Li Zhu: For the video industry in the financial crisis, is indeed experienced a round shuffle, because in the capital aspects of the different problems, so it may be the whole business in the development of scale and speed have produced some changes, the industry may have a lot of small video sites are basically disappeared. The rest is about 10 dozen, which is a relatively large number of video sites. These sites I think there will be some in the next two years will die out, or be bought.

Because these sites may be in the business model, or in the financial and so on these aspects can not be sustained development. So the financial crisis in the capital is tantamount to these video sites to tighten the faucet, no more money to burn, asking everyone to find a faster profit model. So this may be a long time to find a profit model, long time to burn the money of these sites will encounter some difficulties. In addition to some sites may be relatively clear business model, but due to poor execution, may also fall in the process. He spends more than others and may fail. So the financial crisis, this round shuffle I think for the healthy development of the industry is a great help.

Tencent Science and Technology: is in the past year you to yourself, to the development of the network to how many points of evaluation? What if the score is 100 points?

Li Zhu: I think the net has been able to play 90 points in the past year. Why do you say that? Because in this year we have achieved better development, the flow of continuous growth, and revenue growth rate is fully in line with our expectations, even beyond our expectations.

From our corporate sense, the Internet video over the past year has been more than the endorsement of advertisers, then he has been in the Internet industry has improved a lot of status. Why? Now, among internet users, more than 80% of netizens will see the video through the Internet, which brings a lot of opportunities to the Internet video industry.

I think it's possible the financial crisis has made us more likely to find some less expensive forms of entertainment. For example, watching movies and TV dramas on the internet, watching sports competitions and so on, communicating with each other and chatting. So I think the internet video industry has brought some better opportunities.

Tencent Technology: Now the video industry's main source of revenue is advertising, in addition to advertising now there is no other viable profit model will be seen?

Li Zhu: In addition to advertising I think the Internet value-added service is a very large cake. This includes some of the web games we talked about just now, as well as some e-commerce and so on. These are value-added services. We may have to our own users, in addition to recommending to them some other products, we actually provide him with this value-added services can be received from the user also receive money, it is not from the advertisers to collect money. Is that the user is willing to pay for it.

Tencent Technology: Has there been layoffs in the past year, or has it shrunk marketing spending? In what areas has the investment been expanded?

Li Zhu: We had a small contraction of our entire corporate structure at the beginning of the foreign financial crisis, which was about a 10% cut. This was also mentioned by our company in the media. The layoff was mainly a contraction of some exploratory products. After this year's development company is now maintained on the scale of more than 100 people, now this size I think is appropriate. We have made great strides in income and traffic on this scale, which is why I am satisfied with the performance of the past year.

Tencent technology: In the past year, just now we talked about the development of the video industry this year, as the Internet, you think which areas in the past year has made great progress, the financial crisis has a great impact, including this year's conference called Crisis Transition, how do you understand these three stages?

Li Zhu: I think a very clear feature of the past year, the Internet of life, more and more people to integrate the Internet into their lives. A few of the major applications, one is the network video, is actually a leisurely network in the industry.

Another is E-commerce, more and more people from the Internet to buy things, or from the Internet to get the information to buy things. The third is like some web games, the past many gamers are relatively young, and now a lot of white-collar workers, the office of the crowd also began to play games, this is the Web game, these are in the past year in the development of relatively fast internet applications. Then the increase in Internet users, there are several applications, the increase in the number of users can see that the whole life of the Internet this trend is very obvious.

So from the opportunity, I think a more important opportunity is the era of 3G, then the 3G era for the internet to provide video companies, for all other Internet applications of enterprises are very big opportunities.

is to enable users to get enough information, whether text, pictures, or video, anytime and anywhere through a mobile terminal. At the same time, like the traditional internet to do what he wants, whether the order or the completion of the work and so on, I think unimpressed is a very big opportunity. So the opportunity I think it's going to explode, is when existing operators are fully open to existing mobile networks. At that time I felt that many applications would produce explosive growth.

Tencent technology: There is another problem is the other CEO, China's E-commerce development today, has formed a number of large scale companies, some sites, but for ordinary businesses their participation is not very high? In theory, the long tail of e-commerce is not long enough, in this case, China's e-commerce in addition to the payment system, What are the obstacles to security?

Li Zhu: In fact, E-commerce is very important one is to promote, such as Taobao and so on, it has undergone a long time to promote the current flow. Including many e-commerce sites, including the sale of shirts, its promotion a stop, its income will fall very quickly.

So in the E-commerce site, how to obtain effective traffic on the Internet, this is a major problem, but also his most important cost. So a lot of these businesses he if is a separate site, he wants to get effective traffic this is not easy. This is the first. Second, I feel like this e-commerce site, he needs to establish a system of integrity, to get netizens a kind of trust to go to his shopping. This I think also need a time, a website can establish the system of integrity. This is mainly the two factors. It has become more convenient for payment.

Tencent technology: If you ask a question, let other CEOs to answer, or trigger their thinking, what would you say a question?

Li Zhu: I think now the development of the web game is very fast, then of course, now its scale than the traditional client large game or a lot of difference, then my question is the future development of the web game how much space, can like the client game that has a huge income space.

Tencent technology: Thank Li Zhen for the interview today.

Li Zhu: Thank you!