difference between bidding promotion and SEO optimization

There is a problem, Baidu engine a simple slogan let a lot of people remember Baidu this SEO search engine. In China Internet, Baidu occupies more than 85% of the search engine share, especially after Google withdrew from China's mainland market, Baidu is tightly occupied http://www.aliyun.com/zixun/aggregation/39529.html "> Search engine market share first position. In order to be able to achieve a larger ranking in search efficiency, many webmasters have to adopt some style. Have to do the bidding, but also to do SEO optimization. That exactly Baidu bidding and SEO what area besides? The following from the author shallow to analyze Baidu bidding and SEO differences. Little head bidding assistant to give you a detailed explanation today.   A, concept and significance:   Baidu Bidding is a type of PPC, belong to the category of Pay-per-click promotion.   SEO is the SEO category, through the process of technical means to achieve a long-term ranking of the site.   II, Billing pattern:   Baidu bid is based on the number of clicks paid by the way, each point of your auction account will be less corresponding money. Of course, may appear malicious click of the situation, according to Baidu official reputation, now Baidu has mastered the determination of malicious click Technology.   SEO is in accordance with the ranking of continuous billing, the customer needs to rank longer, the price will be higher. However, compared to the cost of bidding, SEO is relatively small many.   Three, the average price per IP:   Baidu bid average per IP fee is 0.40 yuan 160 yuan.   SEO average charge is 0.95 yuan per IP-1.95 yuan.   Four, the interests of both sides:   Baidu Bidding Advantages:   1, can immediately show the end. Generally do Baidu bidding, your site will be immediately displayed in the Baidu home page. Can see the effect immediately.   2, can select unlimited number of key words. Baidu bidding is to select an unlimited group of links Word, do you need to do any of the hub word police except   3, can clearly control the daily cost. Baidu has its own perfect Baidu bidding software, customers can automatically deploy their own bid price through software. Always grasp and control their own costs.   4, key words can be flexible replacement. If the customer wants to not do this keyword, can replace the missing keyword at any time, select New keyword, also achieve immediate effect.   SEO Advantages:   1, difficult to be other sites replace ranking. Through SEO means to operate the website, once get good rankings, generally can get a long time ranking. Not easily replaced by other websites.   2 for natural search achievements. SEO operation of the website, are displayed fromSearch results, it looks doubly authentic.   3, the brand image was set up. Operation SEO means to operate the website, can let oneself website's image and the brand obtains the very good establishment. Enlarge the user's share.   4, the longer the cost of the online decline. SEO means to operate the site, the longer the site online, now for the lower cost.   V. Errors of both sides:   Baidu Bidding weakness:   1, the substitution of high. Baidu bid competition level is very high, especially the heat is very high industry, like plastic surgery, medical. The site was replaced at any time by Supardia.   2, Vicious click. The industry's malicious click of the situation is also some of the same industry in order to suppress your site, outside a lot of sailors, malicious click Intention. But, now Baidu has mastered some of the basic skills to identify malicious clicks, the implementation of a malicious click not billing system. But some high-quality malicious clicks, Baidu is not yet judged.   3, the price is more and more high. If the customer's site needs to rank in the first place, in the quality of the star-rated hour, it is necessary to bid higher than other bidding sites, but with the industry competition incentive, the price of the bid is also rising. The cost of bidding is getting higher.   SEO Ointment:   1, the display effect is slow. Through the SEO means to operate the site, need periodic time, the general cycle is three months to see the effect. So the site's rankings show slower results.   2, keyword sorting location is difficult to estimate. Today's estimate does not have a seoer to correctly estimate the rankings of the site. Because do SEO, only the approximate estimate of the ranking of the site, because search engine is the business nature of the agency is not seoer all.   VI, site hits:   Baidu bid: 35%.   seo:60%.   Website click: 5%. (This is the reference number, for reference only)   written in the last:   Whether it is bidding or SEO or, for the site ranking are assisted. But what I want to emphasize here is that when we do this, I want to make a full consideration of my own situation. The rich merchant does the bidding, does not have the money the merchant to do the SEO optimization. However, the Giants are also the choice of bidding and SEO linked to the way.