Different modes of operation of similar websites

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Often browsing a variety of websites, because of personal professional reasons, in the browsing process will always be habitual to study the operation of these sites and other problems, suddenly found a problem, a successful web site's profit model is not replicable, it can be said that the success of the site even if the similar, There's always a difference. Below I will analyze the various differences between the successful website.

The first is the face of the customer base, that China's three major portals, NetEase http://www.163.com/, Sohu http://www.sohu.com/and Sina http://www.sina.com.cn/, said that there is no difference between them, You have me, I have you. But the details are not hard to see, and they vary greatly with the group of users that are targeted. NetEase positioning in the young group, Sohu is the choice of fashion white-collar, and Sina is facing the most ordinary people in China.

There are also situations in which the user's group is the same, usually appearing in a single industry portal. In the case of a car, the user is a car or a person who is ready to buy. Such a site they need to have their most distinctive content, such as easy car http://www.bitauto.com/, mainly for with models and quotes, car http://www.che168.com/do is the model parameters, love card http:// www.xcar.com.cn/do is the car club, the Chinese car Network is to do comprehensive information.

So the user base is the same, the site content is the same, we can continue to analyze, such as the current market of video sites, user groups and content almost exactly the same. But the difference is that they face the user's product, or service, a unique feature. Tudou http://www.tudou.com/Famous Bean single, 56 net http://www.56.com/dynamic album, Youku http://www.youku.com/Film and television theater, all have characteristics.

Finally, if the user base, like content, the site's products or services are not very different, then such a site can be successful is often a regional industry portal. For example, used car, excellent card network http://www.ucar.cn/, he is the most information I found the most complete national nature of the second-hand car information site. The face of the user is the need to sell cars or buy second-hand cars and new and old replacement car users, the main content is the vehicle trading information, the characteristics of the product is used to buy and sell information personal management system. So if you have to do a site like them, I think it will be very difficult, but you will be the site only location of the local city, then the effect will be very obvious. such as Jinan used car http://auto.jnol.cn/, almost the same site, but because only to do the Shandong Jinan market, so it is now the Jinan second-hand car market, the most successful site.

If I continue to cite the same user group, the same content, product characteristics are the same, and then are in the same area of the more successful site, to be honest, I really did not find.

In a few examples, to do the site first to subdivide customer groups, find a good site to locate the user group, and then is to make their own main push content, and then a good design and other sites have differences but very attractive products or services, if there is still a compatible site, Then I suggest you consider whether to do only the regional website. If all the same, the success is far from you.

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