Directed network promotion embodies the real value of the website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What is network promotion? A: Network promotion is the use of the Internet for promotional activities. The objects can be promoted by enterprises, products, government, individuals and so on. According to the data, 2009 of 93% of Chinese companies surveyed did not try to promote the network, while in the developed countries only 16% of the enterprises. The study says China's Internet is still in its infancy. 2012 data indicated that the enterprise network promotion rate has greatly promoted. "This is the Niang said, in my opinion, network promotion is a very different from the traditional promotion of marketing means." Network promotion can be said to be subversive of many industries and products of the promotion model, such as people used to get fresh information or leisure to choose to watch TV at home, TV has news, entertainment programs, have a certain industry and so experts lectures. These content attracts the different crowd to watch, the child likes watching the cartoon, the young person likes watching the idol drama, the middle-aged and old people likes to care about the state affairs. So businesses are going to the TV stations to spend money to advertise, so that people can watch their own products or services while watching TV. So as to promote their own products or services, increase the sales performance of enterprises. For example, a shopping mall recently did not do a big promotional activities, but others do not know Ah, then the mall found their place in the television station. Put a TV ads, of course, now most of the business is the advertising media companies to package, but no matter how such a promotion can let people know that the mall is doing promotions, stimulate them to go to the shopping malls for consumption, so that the shopping malls to achieve the purpose of promotion.

Between the mall and the consumer is a promoter and the promotion of the relationship between people, shopping malls through a TV advertisement to the news that they are doing promotions, and chose a mall in the city of local television stations This is the promotion of the direction, why the mall does not choose the provincial radio or CCTV to put on TV ads? Those who believe that IQ is not high will understand: one is because the provincial television stations or CCTV advertising price is much more expensive; because of the difference between the region, shopping malls in a place it will not move, of course, if the chain or national chain of the whole country is another matter, so first of all to consider the geographical position of the consumer population. The location of the more distant consumers can not do a train or a plane to the shopping mall to spend, even if it is the shopping malls of things cheap, it takes into account the toll and the relationship between time is not cost-effective. So to promote this thing is not to do the greater will yield higher, especially for the promotion of pay. No matter what kind of promotional means need to take into account the characteristics of consumers, age, gender, geographical conditions are the need to promote the promotion of targeted factors. For example, a tutorial class those school students are their potential customers, do promotional words can be selected in some educational television stations to advertise, or to the vicinity of primary schools to send leaflets to do counseling and so on. In short, it is your promotion to do the more accurate, aiming at your potential customers can get greater profits, otherwise can only be thunder, rain, white busy.

Let's go back to network promotion, network promotion mode is more diverse, such as search bidding, website advertising, mailbox promotion and the current comparison of the two-door microblogging promotion and micro-credit promotion, so many of the network promotion model to a clear their differences to make more effective, more direct, More in-depth network promotion is not an easy thing. Now I'm going to help you with this:

First, understand the characteristics of the product. The product I am talking about here is a broad meaning word, it can be a tangible object, can also be an intangible thought, or a service. and whether it is tangible or intangible, there are certain qualities that you may not have discovered. But if you can take advantage of these qualities, then there will be no small impetus to the promotion of the product. For example, a pair of shoes with elevated efficiency, the function of this product can help you grow taller, but its characteristics is very safe. For those who dream of long high can not have the courage to do surgery, medicine and fear that there will be side effects of the person is an excellent choice, of course, the prerequisite is that you have to ensure that this pair of shoes is a long high effect.

Second, figure out the characteristics of the "product" user. An object, an idea, a service, in the final, it has to have users. The user can be a man, a woman, or an organization. No matter what these users will have some characteristics, such as a acne-effective cosmetics. First of all, its users of the characteristics of the female, of course, there are very few false Niang will also be possible to use, but that all the marginal crowd is not the main force of consumption. But to do online promotion is to know that women are still not enough orientation, then consider the other features of the product's users, such as age. Generally will use acne products of the age will be relatively young, and these young women usually on the Internet will appear in what place? Microblogging, Taobao, video sites these are more often than young girls go to the type of site, then in these sites to do the promotion will be better than other places.

Third, find out the main direction of a directed network promotion. The above two aspects are around the "product" analysis, then in addition to the "product", what are the factors that restrict the network to promote the direction of the factors? That is the network promotion itself, a "product" to do the network to promote the words first is to find a main push direction, Other network promotions revolve around this main direction. This will be able to form a completed and have a major network promotion mode, rather than a swarm of what all do like a headless fly bump, so even if the effect will not get the most benefits of network promotion.

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