Discuss the way of Enterprise's network Marketing (i.)

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Enterprise Network Marketing is a big and extensive topic, we are not likely to use only one article will be all the operating points to speak a transparent, so we will network marketing operations in all aspects of the detailed discussion. Many of them are personal experiences and viewpoints, where there is no point or deviation, please be forgiven.

The foundation of web marketing

Today in this chapter, we will be on the basis of web marketing-site to carry out in-depth discussion, because visual and brand promotion for the site's strengths, so in which will be mixed with a lot of visual and brand promotion suggestions, of course, these things should also be able to divide in the network marketing.

Everyone should know this truth, in order to better operate our network marketing, we must first have a website. It should be said that most companies and brands will have their own official website, but the real operation of the good is really not a few (of course, those larger brands and enterprises are in addition to the outside). Many enterprises ' product sales also rely mainly on traditional channels, which makes them have no interest at all, do not expect, and do not need to use the network media to improve their product sales and product image, especially for some unique industries such as oil, coal, Basic resources such as heavy industry are simply not necessary to promote sales through the Internet. But why not attach importance to build a website? I think most of the reason is a comparison of the psychological in mischief, peers have set up their own website, if I do not establish the words that my strength is inferior to others, it seems unprofessional. There has always been a habit of the Chinese, on the site of this piece is no exception.

It is because of the psychology above, it has caused the current corporate web site status: Most of the site is just a hastily get a domain name, space and page then everything OK, and do not ask whether these things are not appropriate, whether it is complete. They do not arrange to take care of the site, the site will not be concerned about the ranking, conversion rate, etc., because as long as there is a website on the line, the other god horse is all cloud.

A good corporate website is necessarily through meticulous market research, rigorous and meticulous design, complete professional vision system, accurate and appropriate market positioning, simple and easy interface operation, and so on, these factors are indispensable, lack of any, your site is not a qualified enterprise site.

The following we will focus on the above points to analyze, of course, the point of view may not be able to get your approval, if you have better advice and experience, you can come out and share a discussion about:

(a) The establishment of the station to do enough market research and data statistics

Website in fact and do product is a truth, without meticulous market research and blindly follow the follow up investment obviously will not receive the desired effect. We need to figure out the audience of our products before we plan to build a website, then we will know the style of our website and the direction of operation after we have strong statistics support. For example, your product is for some young people to develop, then you in the site style and content on the young people, put on some young people like things, in the interface of vision to be as far as possible to favor the young people's aesthetic, in the functional operation also to adapt to the young people's operating habits, In addition, in the content arrangement and the text must try to adopt the younger the more popular text expression way, only then you can shorten as far as possible the difference between these young groups, again can obtain the young crowd's recognition and the attention more easily.

To do the above, must undergo a complex and meticulous market research, to go through the statistics and collation of a large number of data, at least you should first know what this group like aesthetic things, they like to use what tone to speak, what they usually like to play, listen to what, eat what, these are the most basic information. Only by understanding and mastering this information, you can have an absolutely specific set of effective Web site production program.

At present, many site production is taken for granted, very few people are willing to spend a lot of time and energy to do meticulous market research. Most of the time they know their audience, but many times they impose their thoughts and ideas on others, who think that their way of life and habits represent everyone. So the plan and direction they worked out could not be accurate at all, or even completely wrong.

For example, when we are designing a suit, we are likely to impose our own aesthetic on this dress, if your audience does not agree with the color, cloth, style you have chosen, the dress you designed is doomed to failure.

(b) More reference to peer site

After careful research has identified our audience, the general style of our website has been set up, of course, in order to more accurately grasp this point, we also need to refer to the Web site of peers (we just recommend taking some more successful, serious work in this area of the site to refer to, Other websites that apply templates or copy others! We do it in order to imitate them, we just want to be aware of, is the so-called "enemy, win" well! When we carefully browse and operate these sites will find a lot of problems, such as the navigation of some sites do unscientific, we can not even easily reach the page we need to browse; Or the site's vision is too bad, a look gives a person an unprofessional impression; or the content of this site is very incomplete, simply do not see the real value of things, or the site there is no online interactive module, we do not even know how to get the fastest speed to contact them ... With these statistics, our content is very clear, when we build our own website, we will try to avoid the above problems and deficiencies occurred

(iii) Eliminate the copycat and the user experience

In fact, many enterprises because there is no relevant technical staff, resulting in the production of Web sites are the Web site production company led the nose away. Website production companies generally for efficiency and benefit maximization will produce several templates out, this will make their site does not separate industry characteristics and sameness. In fact, we should have such an experience, the current really have their own characteristics to make people's eyes a bright site is too little, most of them as a mold carved out like. Of course, this situation is only very common in the country, foreign enterprises than we pay more attention to the network image of the display and network marketing.

Or that sentence I have been hanging on the tip of the words: a good site must be based on user experience! Without this foundation, the website will not receive its due effect and effect.

(d) The visual performance of the site is the first impression the site gives users

We used to have a lot of discussion about the visual aspects of the website, one of the most likely to be our lips or visual problems. As a blind date, the first eye is not right, even if your function is no more powerful is in vain. Now the network resources are not scarce, the same nature of the site countless, how to allow users to be attracted to the first glance, so thin in your site to explore treasure, this is definitely a very worthwhile thing to study. For many no visual characteristics of the site to seize the user is not a very easy thing, it will take more manpower, resources and time to achieve the desired effect.

(v) Consistent with sales strategies to understand the psychological impact of color

In addition to the visual factors, we also need to consider the product sales strategy, such as: Now almost summer, some beverage products will seize the golden season in due course to launch a variety of promotional activities, will be refreshing, and so on as promotional content will obviously receive good results ( Of course, there will be no enterprise silly to use some warm at this time, fiery words), so we on the Web promotion page in order to tie in with this sales strategy, will certainly adopt some cool feeling of the tone (such as clean blue), if you use a kind of warm as the feeling of fire tone, Will not have a very good effect.

(vi) Strict Unified Vision VI

The general enterprise will have its own independent VI vision system, we in the production site must also cooperate with VI to make, whether it is the logo or enterprise color to maintain the same as possible, of course, there are special examples, such as we said above the season color. Does not have a unified formal visual effect, can only bring the person an unprofessional impression, thus affects the product image, causes our network marketing cannot obtain the anticipated effect.

(vii) GRASP the market positioning

Then talk about the market positioning of the problem, site positioning should be consistent with the product. For example, now we have two home brands, one brand is the classic European route, while another brand is the fashion of the simple route. Then we must not be equal to the production of the site. In the appearance of visual, take the European classical route of the brand page must be designed with luxurious and splendid, in each small detail should highlight a texture of the performance, and that go fashion simple route of the brand on the page to deal with as simple as possible, the only way to their product concept has been the product image of the incisively and vividly. If the two page style is completely reversed, I would like to give the user a weird visual feeling.

The reason everybody understands, but in the real world make such mistake Enterprise and a few. I've seen a lot of random and funny websites: for example, using a template that used to be a model to do a government website project ... Oh, do not know is the developer intentionally or the client side is not intentional?

(eight) reduce the difficulty of interface operation, pay attention to the user experience

The difficulty of interface operation is also the key point that we must pay enough attention to, a website even do beautiful, in the visual can again impress the user, but often also because of a small link unreasonable and lead to customers can not easily enter the destination page, or the customer simply do not know how to enter the page, So that the user's browsing interest plummeted, leaving, no longer looking back!

The function is too complex and can not prove what, can only prove that the enterprise did not properly stand in the user's perspective to see the problem, to know that a too complex operation will scare off a lot of users.

(ix) Try to make us look more professional

Why is our website called the official website? That's because our website is the most authoritative one for our own brand. But many times our brand is not as powerful as Apple and Samsung, so it doesn't really make sense to prove that we don't have authority over our brand. So the best we can get brand promotion and practical benefits or to make their image look more professional, better, at least in the same industry products, we should be outstanding.

(10) Summary

Therefore, we must ensure that our site has the following qualities:

1. In the visual processing, we have to grasp the details to the extreme, just as our products, because the site itself is to display our image of one of the best platform, a focus on website details of the brand will give people a professional, authoritative impression, which will involuntarily linked with the product, Then the user will feel that your product must also be very attention to detail, very professional and authoritative;

2. On the site as much as possible to simplify the procedures, the best things, the most need to convey to the user the most intuitive things to get the user's face, do not try to challenge the user's patience;

3. Product image processing to be as professional and meticulous as possible, to make people feel that you do have a strong team to do this thing, in addition to the introduction of products in the possible circumstances as far as possible, so that users more intuitive understanding of your products related to everything, so that they will be faster to generate the impulse to buy;

4. On the page must be in the obvious location or page to add the enterprise honor, media reports, corporate culture and other information, and even we can appropriately increase the intensity of rendering, so that we in the eyes of customers more authentic image;

E. To increase the proportion of network interaction as much as possible, such as on the website to establish a set of perfect high-quality customer service team, so that users can more directly and quickly satisfied with their own doubts and needs;

5. Maximize the SEO work of the website so that our website can be seen by more people;

6. When choosing the website bidding promotion must be cautious, must choose one of the most suitable for their promotional channels;

7. Network marketing is a long-term continuous work, must be done as daily work, should not loose, fishing.

Sub-cold Interactive vision

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