Discussion on CRM management of marketing website operation

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The whole core of CRM management system is the management of user data. We can view the user database as a data center, so that for the marketing web site, it is easy to record the entire market and sales process and the activities of the user. And the site can track the status of various activities, the establishment of statistical models of various types of data for later analysis and decision support.

For the CRM management system, many webmaster are not very understanding, and its use and role are ignorant, the following, the author will be a brief analysis of the Webmaster CRM management system.

Introduction of CRM Management System

CRM management system refers to the enterprise using CRM to manage the relationship between customers. CRM is a business strategy for selecting and managing valuable customers and their relationships, and CRM requires customer-centric business philosophy and corporate culture to support effective marketing, sales and service processes. CRM is a method and process to acquire, maintain and increase profitable customers. CRM is not only a new, international leading, customer-centric enterprise management theory, business philosophy and business Operation model, but also a kind of information technology as a means to effectively improve enterprise profitability, customer satisfaction, employee productivity and specific software and implementation methods.

Second, the application value of CRM management system

2.1 Enhanced Management Visibility

The application of CRM system can let the manager have a clearer and intuitive understanding of the business operation of the enterprise, and the background of data management, to help enterprises to carry out sales forecasts and ancillary analysis. Thus more conducive to marketing-oriented web site operations and product sales.

2.2 Improve customer Satisfaction

CRM management system to improve the after-sale tracking system, to provide users with a new user experience, can stabilize the company's loyal users and attract more potential users. One-stop service system, so that users really experience the marketing-oriented web site to bring professional-level service quality.

2.3 Improve sales performance

CRM management system can monitor and remind the sales staff, help the sales staff standardize the sales process, so as to enhance the efficiency of sales staff and improve the quality of work. And also can track sales progress, record and user communication between the details, so as to improve the user conversion rate, enhance marketing-oriented site turnover rate.

Third, the function analysis of CRM management system

3.1 User Information management function

CRM system can record user's consumption information on the website, and can classify and organize the user information, in order to solve the problem that most of the marketing enterprises forget the old users and blindly find new users, through the CRM management system, we can analyze and forecast the data market. And according to the results of targeted development of new users.

3.2 Marketing Management function

The CRM system can thoroughly analyze users ' needs and market information according to the user's data stored in the system, and can classify and integrate the resources scientifically and comprehensively, so as to make a more targeted and effective demand enterprise marketing plan and effectively monitor and evaluate the marketing activities.

3.3 Sales Management function

CRM system can quickly grasp the latest market trends, quickly understand the latest user needs, broaden user channels, improve marketing programs, to help marketing-oriented Web sites quickly occupy the market, to achieve marketing-oriented web site goals.

This article by the Mall website construction Marketing-oriented website construction-Hefei with Rui Information Technology Co., Ltd. www.web0551.com.cn editing! Original information, reproduced please specify the source!