Discussion on optimization skills and website design

Source: Internet
Author: User

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In general, the URL contains keywords to optimize the site will indeed help. However, from the brand effect considerations, using brand name to do the domain name should be more appropriate. Do not take a quick profit misunderstanding. The independent domain name can obtain the search engine's recognition more. Surveys show that most search engine rankings give smaller "importance" to sites that do not have independent domain names.

The purpose of website optimization is to use reasonable means (not cheating), optimize the source code of the website, make it more friendly to the search engine, more accord with the ranking rule a site ranking 70% is by website optimization

Web site Optimization Content Focus: Site structure analysis/optimization, keyword analysis, customer competitor analysis;

Web site optimization Effect of four indicators: In search engine keywords ranking; In the Alexa global rankings; PR value or number of external connections; The arrival rate of the target population; (note that PV is not generic)

Website Optimization basic work is the optimization of the Web page, the optimization content of the page covers:

First: title, the keyword you choose (preferably 3 keywords).

Second: Meta tags, which include, keyword, description, generator, robots, progid, etc.

Third: Picture alt tags, as little as possible with Flash and pictures (personally think, but a bit of beauty can be appropriate).

Four: To have a reasonable web design structure, less use JV scripting language, do not use layers.

V: External links (text links), do not go to the link factory.

Website optimization do not stare at the rankings every day, so tired, do a good job of the content of the site (the content is the most important). The site optimization process is not a straight line rise, the reality of the performance is actually more ranked the ups and downs, but this is very normal. Because it's a process. Website optimization is not cheating, nor is it simply about the keyword heap beecher. Why some SEO master can quickly let keyword optimization good?

Because they have a lot of Web site's FTP account and password (these are very important factors), and they have a lot of PR value on the site, in so many sites hang a link, simple to do under the site optimization effect came out. A little attention, we will be surprised at some sites: Web site do not "net" shape, PR value but also high death, these are SEO "behind-the-scenes masterpiece." Website optimization needs a process, for example, you have a long time, the hands of the FTP account more, know more friends, then you link will have quality. A large part of Google's 10 regular updates and occasional algorithm upgrades are inspired by SEO industry research.

The real meaning of SEO should be "to optimize the page to make it more friendly to the search engine."

Now all search engines, including Google, have a difficult problem to digest-the ability to accept dynamic Web sites is not enough.

Know what is "unfriendly" to Google, you can roughly find a "friendly" approach to Google: through the very heavy selection of keywords, external links, anchor text and reasonable arrangement of page elements, optimize the bottom of the site structure, as much as possible using static page technology, less use or even dynamic page technology, Reduce unnecessary scripting and so on, you can from the technical level to achieve the search engine "friendly" purpose.

To achieve the ultimate goal of SEO-ranked in the relevant keyword query results first, the most important also need to cooperate with the content of the site. It doesn't make sense to improve the rankings in the short term for a poorly content site, because Google's algorithm is now updated very quickly. Google's goal is to "find what people need most", so the most fundamental way to optimize the site is to make your site really become people's most needed site.

The purpose of all search engines is the same, is to help users find the most suitable sites, so the importance of enriching the content of the site can not be overemphasized.

Google's current algorithm formula has been upgraded countless times, involving more than 300 variables, PageRank is only one of the most famous one. At the end, for website optimization. The real focus is to do the content, put your users glued to your site, your users will continue to accumulate, traffic is big, the most useful to Google rankings.

Is the more you click the better? Consider who is looking at your page. This is a crucial issue. It has to be your target audience. To attract target visitors, you need to choose a good keyword to login search engine, add the category directory and select a good directory and subdirectories. Too much _javascript code is uniformly placed in a. js file. Search engines do not read _javascript code. Using simple tables, do not overuse tables, or nested tables in tables, so that HTML errors are most likely to occur. Use CSS style sheets to unify fonts, rather than using HTML font labels too much.

The external link of the enterprise website gets more difficult, all links are very important. Welcome to your site to join the seowhy friend chain space and friends link.

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