Discussion on the concept of Network marketing, network promotion and electronic commerce

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Network Marketing is now a raging fire, red over the north and south. But what is Network marketing, network marketing, network promotion, E-commerce, what is the difference between the three and contact?

Analysis on the concept of network marketing

Network Marketing, Baidu Encyclopedia to give the definition as follows: Based on the international Internet, the use of digital information and network media interaction to assist marketing goals to achieve a new type of market marketing approach. Simply put, network marketing is the Internet as the main means to achieve a certain marketing goals marketing activities.

To put it more simply, network Marketing = Network + marketing. Personal Network Marketing includes: Network marketing strategy planning, website platform construction, network promotion, customer service sales, data analysis, team formation, operation and management of these modules. The core of which is: one, continuously improve the website or shop conversion rate, two, continuously to the target customers to disseminate the design information.

From the point of view of project management operation, Network marketing includes the basic process and link of "Planning, organizing, leading and controlling".

The relationship between network marketing and network promotion

Network promotion In fact should be understood as network communication, that is, using the Internet to convey effective information to target audiences.

From the process, network promotion to go through three steps: to first identify the target audience, that is, to whom? Again, to plan the dissemination of content information, that is to say what? third, to adopt what way to promote, that is how to say? Only through these three organic combination of planning, can constitute a successful communication case, to achieve the purpose of dissemination.

From the way, the promotion of network communication can be divided into: activities creative (this way can be subdivided too many), topic event virus, information release, interactive games, creative soft text, picture video multimedia and so on.

From the transmission pipeline, network promotion can be divided into: SEM, SEO, forum promotion, blog promotion, micro-blog promotion, News soft text promotion, business-to-business platform promotion, QQ (IM) promotion, E-book promotion, mail promotion, advertising, advertising Alliance and so on a variety of transmission pipeline forms.

In the era of information explosion, the eye becomes the first element, the core of network success: not only to clearly say what, how to say, more need to solve the problem of creativity, so as to penetrate a variety of information interference, the network to promote the successful delivery of information to reach the target audience heart.

Here, we should all be able to understand that the network to promote the focus is the dissemination of information transmission. and network marketing is not only the promotion, more important is to let the customer realize action, from know, trust, like to buy, its focus is to stimulate customer action, that is, improve conversion rate. Vegetable Root Tam is the core of the network's services for customers, not simply the release of information.

The relationship between network marketing and e-commerce

E-commerce, is the use of electronic (mainly network) as a means of commercial business activities are e-commerce. This is a broad concept of e-commerce. And everyone usually refers to E-commerce, is the narrow sense of network sales and network shopping concept, that is, through the network to complete the payment and order business process.

E-commerce is a business model, which is defined by the form of practice, and it is a concept corresponding to the traditional business form. From a commercial point of view, E-commerce contains the so-called business, business-to-business, now there are B2B2C, O2O and other new E-commerce models. A business model of the project, generally including marketing, financial settlement, warehousing logistics, human resources, such as administrative modules.

and network marketing is from the operational management point of view to define, focus on how to sell products or services? e-commerce is defined from the business model and focuses on the system problems of the whole supply chain of the project. There are different points of view and different emphases.

In short, network Marketing, E-commerce, network promotion of the three are not only interrelated, the connotation and extension of a significant difference. Only by accurately understanding these links and differences, and in the specific operation of an E-commerce project, from the system level to build a suitable operation system for the project itself, and then with a precise strategy and ferocious ideas to spread and marketing, to sustainable development. Otherwise, even if the project has achieved a phased effect, it is difficult to long.

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