Discussion on the development of vertical website--Tiger flutter in time growth

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[Core tip] in certain areas or specific requirements, vertical web sites rely on their more professional services and more in-depth content to expose the point, such sites are increasingly attracting attention.

The past life of tiger flutter

Tiger flutter, where do you come from?

The tiger flutter, which originated in Chicago in 2004, by several enthusiasts who love sports, and its initial purpose, but for the time there is no professional basketball forum of Chinese basketball fans to provide an online home, the initial tiger-bashing site is very simple, its function is also very easy to imagine the author of the year, Young and ignorant, In the network everywhere inquiries can download basketball video, in the shady between the tiger-bashing basketball nets, in the vast number of basketball video incredibly also found a variety of now known as the three-vulgar video, such as "Girls shy Change Clothes", "bus candid" and other videos, the author at that time the young mind sowed the seed.

Grow in time

With the continuous development of the NBA in the country, tiger-bashing basketball also continued to thrive, 2006 beyond Espchina and Nbachina, to become China's most valuable sports vertical station, and in September 2007, the Tiger launched a formal company to operate, and selected promotional slogan:

Tiger Flutter-probably the best basketball website

In the same year of November, football was created, F1, tennis and Consumer-to-consumer Channel, officially involved in the whole sports forum, two years after the February, the creation of the public station, that is, the tiger flutter, July set up the lower part of the BTL line, build the National Fan Regiment, and organize amateur basketball League, public Relations roadshow activities, sports brokers, outdoor advertising, Held more than 100,000 games nationwide, June 2011, surpass Sina Sports become China's most valuable sports website.

What makes a tiger flutter different?

What makes tiger flutter in many sports websites stand out, and what makes it a solo show? The reason, first of all, should be thanks to the NBA president David Scoen's Global outreach strategy, relative to the other North American Games, the relative closure of the NBA forward a far step, The second thanks to the state in the football and other requirements of higher sports investment is not enough, so that basketball is not controversial to become the first choice for young people to move.

In the content, the tiger flutter is different from the other portal forum is its content of professionalism and rigor, when the Portal Basketball Forum in a large number of ridicule, abuse, geographical discrimination and other issues, tiger flutter began to really attract the real like basketball and knowledgeable people stationed here, to different fans of the home team to shunt, Set up the home area of each team by setting up a communication area for different team fans like the Rockets, the Lakers area, and so on, reduce the direct confrontation between the various fan groups and disputes, at the same time, create a certain debate mechanism and discussion of the nature of the topic area, the user different groups of discussion, and strictly control the content of the discussion, The prohibition on the abuse of the ID, close the small black House and other penalties, and set up a professional nature of the translation team and subtitle Group, the primary information abroad for translation and collation, with high-quality content and good content to attract the arrival of users, in the specific field of basketball, tiger flutter with its professionalism and profundity gradually stand out.

Outside the sports section, Tiger Flutter has also established a number of other features to retain users, one of the most prominent is the Gambia mainland, and among them to the emotional area, pedestrian street, open area and other sections have been hot, in attracting users, to provide users with a different section of sports, will give users to surprise, rely on these plates, The user is deposited, the user is kept, and the communication between the plates is will be based on the weak relationship between the ID to change based on the strong relationship between acquaintances, this is a good tiger flutter, in the provision of communication colleagues, similar to the weekly selection, like the tiger flutter every day has its own hot list, the contents of the Hot list will be updated at any time, and the hot list of the posts are the most recommended by the user posts, this to the tiger flutter of the user, quickly into the tiger flutter, and find their favorite section is very advantageous, and by the user to create content and dominate the hot list, but also to the user to the owner of the feeling, not just a tourist, of course, Because the tiger flutter this kind of sports website, the user Foundation is more is composed by the male, therefore pedestrian street once had a variety of Liu Bei's situation, but the tiger flutter pedestrian street also was dubbed as:

Tiger Flutter-the most basketball yellow site.

The business way of vertical website

There is a difference between the portal site, vertical Web site business model has been explored, whether before the Hu or later the local portal, now look, there are several main several:

1: Network Media business model: that is, through the provision of information and community services, to gather their specific audiences, and then through to specific groups of people may be interested in advertising or public relations, so as to obtain a profitable business model, the simple point is to sell advertising bit.

2: Network Community business model: through the virtual Society for the needs of each user to provide products and services to obtain revenue, this point on the tiger flutter on the discerning and the mall through the sale of sports equipment to obtain income, and this model, vertical website brand image will play a big role, like Taobao represents a fake, the cat is very different.

3: Professional business model: through a specific service, to the user to charge the way, the way now the use of more narrow, in foreign countries can also be used, in the domestic Internet soil is indeed more difficult to survive, a simple statement is a VIP user-specific functions.

4: Offline business model: This refers to the Internet as the main interface of communication, while focusing on the provision of a wide range of Internet-type services, in the case of automotive vertical web sites, such as car rental, motel, car movies, logistics, financial insurance, market research, and other offline services, Tiger flutter in the B round after the financing of 40 million of dollars, vigorously develop the offline promotion is one of them.

5: Diversified business model: This is a field of leading manufacturers to develop to a larger scale, a road that is bound to take is more like the business model of portal type Web site, when the vertical Web site uses this business model, it should pay attention to make every business help to enhance its brand value and community resources.

The way to choose a vertical website

April 2012, tiger flutter new domain name Hupu and new slogan "Tiger Flutter-your sports world" confirmation, marking the tiger flutter set a new direction and ambition, by a basketball-themed content of exquisite professional website began to change to the sports portal site, its September by Iverson's signing more clearly this point, Shortly after signing Iverson, Tiger pounced on its main business page of the revision, will originally focus on the home page of the basketball to change the version of the portal mode of balance, but also represents the tiger flutter a certain program to complete the change, at the same time, began to develop their own game "Tiger flutter the World", and vigorously promote the tiger-bashing lottery, Also indicates the tiger flutter in the eyes of bigger and stronger in the period, began to focus on sustainable profitability, its business model from the first, the second model mainly to the diversification of business models, and its games and lotteries in turn to enhance the tiger flutter the value of the overall brand.

At the same time as the change of the tiger flutter clear portal, there are still a large number of vertical sites rely on other ways to live, for example, the United States, the public comments network rely on the line of business model began to make money, and 4399 of small games are relying on professional business model to earn the basin overflowing, the new rise of the Know, Looks like the current mind is not how to profit, as far as the content is concerned, the appropriate business model can be a media business model, a community and a professional business model, but what it will eventually do remains to be seen, hoping to give us a different answer.

The bottleneck of vertical community development

Any web site bigger and stronger in the process, always avoid a large influx of users in the process, in this period how to control the quality of the site and the core content is a great challenge, this truth applies to all areas, in the user a large number of linear increase in the same time, the low level of the post is a geometric multiple increase, How to maintain the original user's foundation, and a benign guide to the adaptation of new users, will be the test of a vertical web site can really be a long-term basis, like a friend said:

The entry of a large number of small white users will lead to a decline in the overall quality of the user group, and the effect of bad currency expelling good currency

This is the tiger flutter, know that there are urgent problems to be solved. In the case of tiger flutter, to reconstruct the dark blue discussion area outside the topic area, the way to improve the quality of the discussion is a palliative and not a permanent solution, and it is worth all the website in the process of expansion need to think.

Written in the following words:

In fact, whether it is micro-blogging, knowledge of sites have experienced or experienced the process of expansion, and Weibo is clearly not a good one, although the zombie powder and virtual news to spare no effort, but its quality of the decline is obvious, Know that by inviting code to filter the user although to a certain extent can improve the quality of users, but sooner or later will face the need to open to everyone that day, how to build a good atmosphere and provide high-quality replies is still plagued with content-oriented vertical web site, a problem, In this @depthsky a sentence and deduction:

In the Internet users swim in the tide, we will eventually understand, who is alive by their own death.