Discussion on the planning and positioning of eight kinds of different types of websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. Product (Service) inquiry Display website

The core purpose of this kind of website is to promote the product (service), is the product of the enterprise "display box". The use of Network multimedia technology, database storage query technology, three-dimensional display technology, with effective pictures and text description, the enterprise's products (services) fully demonstrated to the new and old customers, so that customers can understand a full range of company products. Compared with the product printing material, the website can create the more intuitive atmosphere and the product's appeal, impels the merchant and the consumer to produce the purchase desire to the product, thus promotes the enterprise sale.

2. Brand Promotion website

This kind of website emphasizes the creative design very much, but differs from the general plane advertisement design. The website utilizes the multimedia interactive technology, the dynamic webpage technology, with the advertisement design, will the Enterprise brand play incisively and vividly on the Internet. This type of website focuses on the enterprise CI, the spread of brand culture, improve brand awareness. For a large number of product brands of enterprises, you can set up individual brands of independent sites, so that marketing strategies and web site to promote unity.

3. Foreign Business Website

Through the internet to all kinds of foreign-related work, to provide remote, timely and accurate service, is the core goal of this category of websites. This site can achieve channel distribution, terminal customer sales, partner management, online procurement, real-time online services, logistics management, after-sales service management, it will further optimize the existing service system, to achieve the company's subsidiaries, distributors, after-sales service providers, consumers effective management, accelerate the flow of information, funds, Logistics operation efficiency, reduce enterprise operating costs, create additional revenue for enterprises, reduce business costs.

4. Online shopping website

In layman's parlance, it is to realize the sale of goods on the Internet, the object of purchase can be Enterprise (business-to-business), can also be consumer (business). In order to ensure successful procurement, the site needs to have product management, order management, order management, product referral, payment management, charge management, delivery management, member management, such as basic system functions. Complex goods sales, online shopping site also need to establish integration management system, VIP management system, customer service Exchange Management system, commodity sales analysis system and the internal invoicing (MIS,ERP) data import and export system. This type of site can open up new marketing channels, expand the market, but also contact the most direct consumers, access to first-hand product market feedback, conducive to market decision-making.

5. Enterprise Portal Comprehensive Information website

This kind of website is all the Enterprise type website synthesis, is the enterprise facing the new old customer, the industry personage and the Society's window, is one of the most common forms at present. This kind of web site will be the daily foreign work of the Internet, including marketing, technical support, after-sales service, material procurement, social and public relations processing. This type of Web site covers a wide range of work types, information, access to a large number of departments to complete the update. The Enterprise comprehensive Portal information website is advantageous to the society to the enterprise comprehensive understanding, but is not advantageous to the specific work need, also is not advantageous to show the key point.

6, industry, association information portal/B2B Trading service-oriented website

This kind of website is all the Enterprise type website synthesis, is the enterprise facing the new old customer, the industry personage and the Society's window, is one of the most common forms at present. This kind of web site will be the daily foreign work of the Internet, including marketing, technical support, after-sales service, material procurement, social and public relations processing. This type of Web site covers a wide range of work types, information, access to a large number of departments to complete the update. The Enterprise comprehensive Portal information website is advantageous to the society to the enterprise comprehensive understanding, but is not advantageous to the specific work need, also is not advantageous to show the key point.

7. Communication and communication platform

The system uses the Internet, will be distributed in the country's production, sales, service and supply links together to change the past use of telephone, fax, letters and other traditional means of communication. Can be different departments, different working nature of users to establish an unlimited number of personalized web site, provide internal information publishing, management, classification, sharing and other functions, summarize a variety of production, sales, financial and other data, provide internal mail, file delivery, voice, video and other means of communication.

8. Government Portal Information website

The Internal portal Information network established by the use of the administrative network (or Government private network) and the internal office network is established for the convenience of the relevant departments (or upper and lower institutions) outside the office area, exchange information, unify the data processing and share the file data. Mainly includes the following functions: Provide the interface of multiple data sources, realize the data integration of the business system, unify user management, provide convenient and effective access and Management Authority system, can easily establish two level subsites and departmental websites, and implement complex information release management process.

This article is reproduced from the Chinese Business-to-business Research Center: http://b2b.toocle.com/detail--4753935.html.