Discussion on the price-performance of multi-search engine bidding

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The last 360 momentum is really good, according to the data on CNZZ, last year Tue Baidu accounted for about 81% of Chinese search, this July accounted for only 64%, and 360 now the Chinese search market share have 17%+, gee, there is a sentence how to say, Yangtze, before the wave will die on the beach? Sogou to change little, hovering around 10%.

To say this search engine user group problem, but since last year began to contact SEO began to be considered, TU, said the specific point, it should be considered Sogou and 360 of the user group is, like Sogou, we all know triple, Input method → browser → search engine, Input method bundle Browser, Browser pull to search engine users, and 360 is by antivirus → browser → search engine. Like these rely on bundles to get the user's behavior we are not going to discuss, I would like to say, which users may be through Sogou and 360来 to achieve their search requirements, and those who are our favorite (or to bring us a profit) users?

For instance, a friend, do 400 telephone, the year before the peak season, the whim of the search dog, the comparison of Baidu bidding is a lot less natural, but that three months of peak season, spent less than One-third of Baidu bidding money, Sogou brought customers can almost flat with Baidu. We think about the reason 1. Peak season competitors are exerting force, Baidu bid price is too pit, and Sogou relatively good many 2. The flow of Sogou is more effective

Why instead of Sogou traffic will have so much effect? Let's imagine that these valuable flows are owned by private entrepreneurs (400 phone calls, corporate phones), and many of these owners have been through the big ones (of course, the second generation of the rich second generation we don't discuss, we said most of the small and medium enterprises business owners , the computer and the network is not very understanding of things, many are installed on the computer what browser to use what search engine. And these browsers, Sogou rely on his input method to occupy a lot of the market, especially these are not very understanding of computer and network private entrepreneurs, it is possible to use the Sogou search engine search for our keywords, and this time, Sogou's bid has played a very important role.

A lot of people may not believe it, let me tell you a joke, a real thing. But before a customer, the site keyword did go up (Baidu), and then to complain that the keyword ranking has not been up Ah, you these network company how to do ah, collected money does not work. What what, DAO a lot of, at that time but very puzzled, asked him is not to see Baidu, he also vowed to say of course, you think I do not understand AH. What happened? But on the way home just passing his company, went to a circle, the boss opened the desktop of the 360 browser (I have a bad feeling), jumped out to a 360 navigation page, the navigation page in the default search box to enter his product words ... Emma I rub, then how that mood ah, really mixed feelings, really do not know what to say good, but with trembling fingers pointing at his point open the "360 search" a few characters, asked the boss: "X boss, you see this ..." At that time the goods looked at these words, but also very surprised to ask me: "Oh?" This is not Baidu AH. "Why not Baidu Ah ... Not Baidu Ah ...

This is a true story, but firsthand experience, so said, from the boss of the office out, but he fell into a deep meditation. Like this user group, Sogou and 360 in the end how many? and these user groups, and how many for us, will be more valuable?

In fact, but also asked some to do 360 with the Sogou bid, the response is not, there are good, also said useless. I do not know if you reader have any relevant practice or views, welcome to exchange.

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