Discussion on the profit model of local websites take the initiative to make money

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Today and we discuss the local site has a certain amount of traffic after the profit way ~ ~

The main ways of profit are:

1. Add up Baidu, GG and other advertising alliance ads

2. Add the local merchant advertisement

3. Organize group buying, collect commission

4. Organize members ' dinners and other activities, earn the Commission from merchants

In the final analysis, it is through the popularity of the site to advertise to businesses, help businesses to complete the sale of goods to extract commissions.

The first of these, through the Advertising alliance. The advantage is that we will generally know through the site click on the number of items, sales commission category will also know the number of completed.

Its problem: 1. The advertisement match degree is passable, a large number of irrelevant advertisement connection cost a lot of resources

2. Easy to arouse the antipathy of netizens.

3. Even if the completion of effective clicks, and sales completed, they are only a small amount of merchandise sales profits, less to use only the angle or the calculation.

4. There are also problems with the credibility of some advertisers, sometimes in arrears or even niggling.

To sum up, the first is the most basic way of profit, but also the lowest rate of return.

Article two: Add the local merchant advertisement. The advantage is that you can choose the relevant columns to set up ads, netizens are not easily disgusted. The general benefits are also considerable.

The question is: 1. The number of businesses requiring advertising is limited.

2. The merchant sells how many things through the website, obtains how many profits, is difficult to count. Therefore, commercial tenants will generally lower advertising costs.

3. If the site does not increase the number of sales, or increased sales can not offset the advertising fee, the merchant will stop the renewal of advertising. If the sales through the site, it will not increase the advertising costs to the site, because the site does not know how much to help them to gain profits.

Article Three: Organize group buying. The advantage is to help users get cheap products, easy to attract netizens. To the merchant, to the website, to the Netizen three side advantageous.

The problem is: 1. Businesses can not provide a stable source.

2. After ordering the goods, the merchant changed his mind when the merchant took the goods. Or put forward additional penal conditions.

Fourth: Organize friends to party. The advantage is to contact the feelings of netizens, improve the loyalty of users.

The question is: 1. The number of times that can be organized is limited.

2. It takes a lot of energy.

3. Many webmasters do not have the ability to organize party activities.

Through comparison we can see that the four profit methods, the first two are relatively passive, can fight for a relatively few. Then two is a more proactive way to make money, I think the potential is mainly in these two areas. Group buying is a form of beneficial to all aspects, the problem is a stable high-quality and low-cost sources, if only by the sale of the business affirmation, the number is limited, and promotional merchandise profit is smaller, the site gets less commission.

So how do we get a stable source of supply? I feel it is a good way to find a manufacturer to make a custom product. To manufacturers to order the advantages of products:

On the one hand, low price,

On the other hand, do not worry about supply shortage,

Third, because it is custom-made personalized products, they can have flexible pricing rights, but also enough profit margins.

Four is custom-made products can have their own website name and Web site. Play the role of publicity, but also to increase the purchase after the loyalty of the site users.

The other is that the more virtualized Web sites are involved in the entity, the more or less the ability to resist risk.

But there are some tricks to making a custom product.

First of all, the order of the product first quantity requirements can not be too much, the amount can not be too large.

The Second product is best for consumer goods, which will gain long-term benefits. Even if the number of online users to buy less than the first minimum number of custom-made, you can also consume part of their own.

The third order products to facilitate the stamped site logo and website, and stamped logo and Web site marketing products for the overall use.

The products must have a certain level, in order to improve the taste of the website accordingly.

To meet these requirements of the product, what to do? I think of one, is the wine! A group buying product which is considered perfect.

First: Have the taste, can enhance the website image.

Second: On the label printed on the site logo and Web site, even for the website designed to design wine labels, very generous, nothing wrong.

Third: Wine is still a high profit products.

Four: In addition to group buying, the site to hold party activities (even without web site staff to participate in the friends can be used for dinner), the New year holiday to give relatives and friends, employee hair benefits can be used. Enhance the advertising effect.

Number five: The first batch of custom-made products can be very small, the funds used are very small.

Of course, this is just my own situation to think of a higher operability of the custom-made products, only for the purposes of the use.

I am now a professional wine brewer with a bachelor's degree in Wine brewing. In Yantai, a wine village engaged in wine brewing and production work for several years, if someone interested in wine, you can contact me, qq:286457233. I started in 04 as a station, to graduate several sites add up also only 10,000 IP, monthly also rely on hanging GG Thousands of yuan income, but also unstable. Because there is not too much energy, can only choose between the site and wine, I chose the wine, as once the personal webmaster, is still often see the outdated, Webmaster forum, DISCUZ, Phpwind and so on every day bubble in the forum, Now and then, daydream about what it would be like to choose to do a website. Finally hope that everyone in the business of the site to walk well.