Discussion on the relationship between the weight of website and the weight of keywords

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Discussion: The relationship between the weight of website and the weight of keywords, we know that for a site, its keywords can be a few, more than 10, or dozens of, or even hundreds, the size of the site seems to determine the number of keywords, generally for a business station, it will have 3~5 a target keyword, In addition to these target keywords, the rest is a certain number of long tail keywords.

Let's look at how the keyword rankings work: General Web site-related optimization process is to select the target keyword to do, to some of the target keywords in the station article, outside the chain, etc., usually need to do which one keyword will be optimized for a keyword, in this sense, The goal is to improve this keyword in the entire site weight value, which is what we call the increase in keyword weight. When a keyword entered the home page ranking, we began to work on other not on the first page of keywords, the same approach.

When the weight of the site keyword promotion, because the keyword is the site's keywords, nature also promoted the weight of the entire site. This is like, a class, and each keyword is equivalent to the class of students, when each student's performance improved, the class's overall performance will improve. Because, the overall grade of the class, is by each student's result superimposed.

In turn, we look, when the target keyword to upgrade to the home page, the weight of the site has been improved, at this time, for a relatively high weight of the site, its other keywords (long tail keyword) optimization rankings, is more handy. From this point of view, the weight of the site to promote, but also to promote the weight of the keyword.

The weight of the site is different from the keyword weight, the weight of the promotion is not only rely on the weight of the keyword to gain accumulation. There are many factors affecting the weight of the site, such as server stability, content updates, site punishment, outside the chain situation, and so on, these are affecting the weight of the site, and for the keyword weight, only the relevant content of the key words can affect the weight of the site, such as: The anchor text inside the chain, anchor text outside the chain, the key words friend chain. Perhaps the webmaster will think that the two are the same, let us give an example to explain:

Site A, target keywords: air compressors, compressor, pneumatic parts

Company Name: Fuda Air Compressor (www.shunlico.com)

When we are doing friendship link, will choose any word above as the link name, select the corresponding target keyword, will promote the corresponding target keyword weight, and when we choose the company name, refers to the site weight. The situation is the same when you do the inner chain or the anchor text outside the chain.

There are, for example: When we update the station article, sometimes choose to include keywords to update the article, there will be some and keyword-independent content updates, the first situation is to improve the keyword weight, the second situation is to increase the weight of the site.

Here we go back to the example above, want to improve the overall performance of a class, we have to choose a lot of ways, such as: Choose a good substitute teacher, class teacher strict requirements of students, the school to create a good learning environment for this class, these are conducive to improving the class level, and when the whole class learning environment improved , every student who is in the class will improve his/her grades better.

Site weight and keyword weight is the relationship between the whole and the individual. In the search engine results, the use of the keyword is the weight of the rankings, when the weight of the site to think at that time, the weight of the keyword higher, the ranking is also higher. Therefore, this can be a good explanation, why some of the big high weight of the site is inferior to some small dedicated website. Although the big website has the very high weight of the website, but for its huge keywords, each keyword has a small weight, and small sites are different, although the weight of the site is low, but each keyword has a high weight of keywords, so it is easier to get a good ranking.

Summary: Familiar with the site weight and keyword weight, help us to further quickly achieve the keyword ranking, while increasing the weight of the whole station.