Discussion on user classification and its characteristics from logo design station

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Different industry sites, there are different user groups, and each user group, the middle can be divided into various users according to the characteristics. Today from logo Design station, to the characteristics of consumption, to talk about the classification of user groups and its characteristics. To do a good job of the role of the hope that you marketing your own site to help the user group.

Free users

Features: Large user, low conversion rate, rich demand resources, the most loyal user group, the main source of opinion

For the network industry, because a lot of things can be replicated, replicable, no cost, free users are the largest user groups, their requirements are obvious, that is, the need for free resources. Like logo design industry, they need logo tutorials, logo material, free production logo. But this kind of user conversion rate is low but occupy most of the bandwidth, it is easy to be abandoned by most corporate websites. In fact, this type of user is the best site marketing communication methods, there is a saying, "Eat people short mouth, take short hands," You pay for users, in the appropriate situation, will be for your independent transmission. On the other hand, this kind of user is also the site's main source of opinion, not easy business users, do a one-time sale, perhaps not done well, he directly next time will not be in your consumption. But most of the free group is high return rate, will continue to give suggestions to the site to improve, so that your site better. For example, well-known forum procedures, Phpwind, discuz which does not rely on the advice of free users to constantly update.

Personal consumer

Features: User volume, conversion rate, demanding diversification, large consumption span

Logo design industry also belongs to stationmaster industry, individual stationmaster is main force. But the individual stationmaster, the income is diverse, the highest income and the lowest income day difference in three digits everywhere. So in terms of consumption, the cost of willing to spend the span is also very large. and different from enterprise users, individual users do not have to deal with anyone, everything to their own subjective, feel that their practical, cost-effective as the benchmark. They have become more demanding and diverse, and each has his own standards and needs of each individual. As the largest group of consumer groups, to seize this type of users, generally need to develop a variety of standards, a variety of marketing methods, a variety of packages to cater to such users.

Enterprise User

Features: Low user, high conversion rate, high demand, high consumption, the need for a reputable case of professional

Enterprise users are undoubtedly the most websites want to get users, because enterprises are more willing to spend money, not rely on low prices to win, more is the ability to determine orders. However, the general requirements of enterprise users are relatively high, first of all, the credibility of your website problem, any enterprise for the money although generous but basically are cautious. The second is the professional problem, enterprise users will generally put forward a lot of professional requirements, but also to see your success stories. For such users, if you do not have two axes, it is impossible to muddle through. So do their own services, do their own products, show good reputation and success stories, is to seize this type of user the best way.

Transformations between different users

Allow all users to be a good site, any user may be from the free user into consumer users. "Fish Pond Marketing" Is this truth, first cultivate their own user base, and then slowly let your users to spend. In general, free users are very easy to convert to personal consumer users, the process of browsing the site, free users have long passed the credibility of this ridge, as long as users feel that the value of consumption, it is very easy to convert to consumer users. And after all, is a peer, the possibility of working in the peer is relatively large, if a free user to the Department of a business, the enterprise also needs this demand, then he most want to think of you.

Analysis of the characteristics of each user, how to balance the site construction of a variety of users is the most critical. This needs to be repeated in the operation of the site to find problem improvement problems. But don't give up any of these users for the sake of short-term benefits, because they can become important users in the future. This article by the Chinese logo design production net http://www.logozhizuowang.com original, reprint please specify.