Disintegrate Ctrip "channel monopoly" sharp weapon to which net Sacrifice Hotel direct Banner

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According to the Shanghai World Expo Bureau recently released data, the "51" 3-day Expo Park on average day visits 180,000 people, less than the expected 400,000 people, and affected by rainy days, May 5, the number of visitors from the first ordinary day of 146,100 sharply reduced to 78,800. "The number of Expo tours is lower than expected, so travel websites combine travel agencies to promote showmanship, promoting Expo tourism with various discount activities." However, the Expo tour of a series of promotions did not bring online hotel booking price decline, although through the tourism website launched a variety of promotional activities to visit the Expo and the surrounding tour, in the air tickets, catering, hotel occupancy and so on will receive a certain discount. But the online booking hotel alone, the price is still high, this I also have a deep experience, some of the usual more affordable budget hotels have different degrees up the price, is often a week in advance booking hotel will appear cheap book not, can set the price is not cheap embarrassing situation.

Even in the absence of Expo, the Asian Games and other large-scale activities of weekdays, online booking hotel is not the lowest price. While it may seem reasonable, it is cheaper to book a hotel directly under the line, but this is not the lowest price the hotel can offer. The price of booking a hotel online is often lower than the price of the offline booking plus the commission paid to these middlemen like Ctrip and e-Dragons. For the hotel side, due to fierce competition in the market, most of the hotel prices do not dare to open too high, and want to broaden sales channels, you must actively invest in the online booking, to the major travel sites to pay the Commission booking. The addition of Commission makes the profit of online booking hotel not too high. And for consumers, although online booking saves a lot of time, simplifying the process to bring a lot of convenience, but also did not enjoy the lowest price, often in some holidays, large-scale activities during the period also faced with the price of trouble. Now a new form of business-to-business online hotel direct sales model will likely solve these problems.

Hotel Direct marketing is different from the traditional online booking, traditional hotel booking mode, the hotel needs to pay a certain amount of commission to the middleman. This means that the seemingly low prices behind the price is actually consumers need to dig a certain amount of "intermediary fees." The relevant data show that the current rate of successful booking is usually 15% to 20% of the room price, which means that in addition to the Commission, the hotel house prices in fact there is a lot of room for decline. It is not the hotel wants to increase prices, but through the price to earn enough to pay the middleman commission, which also led to some hotels in the expansion of the booking of sales channels at the same time, the profits of micro-Bo also more and more obvious. and go to which network recently launched Hotel special Sale Service (http://www.quna.com/) is like Taobao, such as Business-to-business platform, on the network to provide a platform for both sides face-to-face trading. All hotels can directly display all of their products and services to consumers, and directly negotiate with consumers to complete consumption. Where to go. NET Direct Sales platform currently does not charge brokerage commission low cost, not only saved the hotel cost, so that the hotel has more profit margins. It also brings more affordable prices to consumers, which in turn expands occupancy rates in hotels. During the expo, more consumers will be able to easily book a hotel room with a good price by going to the hotel direct service.

For hotels, direct Sales is the most profitable way of sale, at present, in addition to a few more well-known brand hotel companies have their own booking call center, most hotels are lack of direct marketing network, so can only attach to Ctrip, E Dragon, special hotel reservation telephone and other middlemen. and to which network launched the hotel direct sales platform, will be to a large extent to speed up the hotel by the middle of the booking to take a high commission, diverting profits situation. Ctrip before the model has been very mature, the formation of the online hotel reservations "channel Monopoly", many later competed to imitate, but simple imitation superposition does not bring success and transcendence. And like where the net dares to break the conventional, innovative thinking, open for enterprise customers of Low-cost direct channels, although not from the Commission so high profits, but the concept of "small profits but quick turnover" also adapt to the hotel direct sales, more customers will bring the arrival of small profit margins multiplied, then, the collapse of Ctrip "channel Monopoly" is no longer a dream, Hotel Direct (http://hotel.quna.com/) banner will be held aloft.