Do a good job of microblogging marketing to open a Web site to promote shortcuts

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At present, Sina Tencent as a micro-blog industry giants, two micro Bo huge number of users should be aware of how many. Just for the value of microblogging, I do not know you understand it? Weibo since its inception, various types of micro-blogging activities and events abound, such as Ark of the fight against counterfeit, baby home, all kinds of door events, otaku goddess. Visible Micro Bo strong communication power and influence, even Cang teacher also opened Micro Bo, we can not pay attention to it?

OK, your microblog starts here ....

First step, select platform

First of all, Tencent Weibo users, Tencent micro-blog is basically the use of QQ transformation, the real active is QQ rather than Weibo. Sina is not the same, its users not only many, and users because of Sina Weibo information and user experience of the advantages of a considerable popularity, can be said to play a real microblogging. And the average age of the two also have different, Sina relatively mature. I chose Sina, also recommended that you choose Sina. Certainly also depends on your promotion object, if your consumer group is the junior high school student, that also may consider the choice Tencent.

Second step, open Weibo

Open micro-blog, the details are essential, the avatar to a little new, if the product should be simple and clear, and have sufficient attraction; The best representative, I was named as the independent brand name; What do you do? What are the features and strengths? To the customer professional, The impression of trust.

The third step, the operation of micro-blog

Novice is not think that the promotion of micro-blog "operation" Two words too big, no, and after the effect of this little bit, operating micro Bo is not to return? and micro-blog marketing is not simply send a text ads, write a little lonely mood, bask in beautiful pictures on the finished. Social media marketing requires a long and detailed marketing plan. For individuals to do Weibo promotion, increasing fans is the first problem to face (Tencent fans are called "listeners"), usually the most common method is mutual powder, Sina, Tencent has a lot of mutual powder micro-group, although the quality of the fans inside is not high, but for personal promotion, early this is the best way. But I do not recommend long-term use of this method, when a certain number of fan base, the micro-group can basically do not touch it, and then start to consolidate their own micro-bo quality. Start by classifying your customers, and then positioning them accurately, record each type of Internet habits and information attention; then start to collect information, according to the preferences of different people to send micro-blog, or even according to different audiences, divided into different time period to publish targeted micro-blog, second, customer interaction, your customers into potential customers, Customers, customers, and then micro-blog interaction, pay attention to their micro-blog and find the opportunity to respond positively, and finally to actively participate in micro-blogging activities, such as the above mentioned baby home. This is to increase the weight of Weibo Bo Friends Trust, and can increase the exposure rate to get attention, here is not listed. These are enough for you to study and do your best.

Do the promotion is to spend the mind, do micro-blog promotion especially to the heart!

Micro-blog Launch of the time is not short, but there are many people still do not use micro-blog to do the promotion, so today I continue to share two kinds of micro-blog promotion in common methods for interested friends to learn.

The first type: Search for customers with the intention to purchase, accurate response

This method I have figured out, I do not know whether the predecessors have been used!

That is, in the micro-blog Search bar type "I want to buy (or I want to buy) xxx" after clicking on the search, will get stunning results:

What do you think of this astronomical microblog? See if there's any clients we need.

See, so many can be our potential customers oh, echocardiography?

The next question is how to turn the people behind these tweets into our store customers. My approach is to seriously respond to a strong intention of the microblog,

Generally this conversion rate can reach more than 12% OH!!! Come and try!

To show you the store this more than half a month since the flow chart, the steady upward trend. Oh, yes!

But here I would like to remind you that this kind of accurate reply way although can hit the potential customer accurately, but obtains the flow not too many, after all one day manual reply micro-blog, to Bailai is tired, therefore will bring the hundreds flow rate, but this kind of accurate reply way brings the conversion ratio and the turnover rate are relatively high. At least for the time being I use this method, there is basically a single deal per day. Do you want to try it? #p # subtitle #e#

Ii. matrix Marketing, group warfare

Whether in sports or marketing, the power of teamwork is not comparable to the individual alone. This microblogging promotion is the same. In one months, I convened 8 stores to form a micro-blog Promotion Alliance, Sina Weibo and Tencent Weibo for the early main direction, but also make up for my "alone fight" defect. Team members can brainstorm, share resources, participate and plan activities.

So I did this a couple of things in the one months that I decided to call the alliance.

1, Summon comrades, now I have eight comrades, comrades are very passionate and very cute oh ~

2, register a main micro-blog number plus at least two or three small is a single person must be equipped;

3, to the trumpet plus fans, the average number of fans have reached more than 1000;

Two S

4. Construction of micro-group;

Just set up the micro-group, bulletin is a handsome pot wrote oh

5, planning to do a few activities, the team decided to back and forth influential-do a ipad2 lottery.

As above, the apple thing, the effect that is the leverage-to do the lottery ipad2 activities, fans rose faster Ah, has more than 10,000.

Now you are very interested in the activity release process and the details that need to be noticed.

During these one months, the team has released several activities that have not previously been active, so the previous events have been testable. So either success or failure, is to accumulate experience for the activities behind us.

The following figure shows the forwarding award-winning category, there are discount promotional category, have a photo of the class ... The number of participants also ranged. Tens of thousands of people to participate in, hundreds of people have participated in, a few people have participated in, hehe ~ ~

So how do you publish your activities?

First, into the micro-activities of the home page

Click to initiate activity after entry, as shown

Choose a type based on the nature of the activity

Note: Sina Authenticated Users can launch award-winning activities. #p # subtitle #e#

Simply tell the difference between different activities:

The same city activities: For me to do Taobao shop owners do not have much value, "discount/promotional" Activities can be tried, use it to increase the shop exposure rate.

Online activities: to accumulate fans and interaction as the main goal, we may have seen, many launched online activities are very creative, can trigger a strong curiosity. If you have a good enough idea, try it, as in 1th, you can increase your exposure and boost your fans.

Award-winning activities: The team has done several activities are award-winning activities. Personally think this is more in line with Chinese characteristics. In the planning of several different themes of the prize-forwarding activities, summed up 3 points: 1, activities need to invest is necessary. 2, the prize itself should be enough to attract people, so that the prize can maximize the effect; 3, the target blog is the best soft wen, and smooth join the shop link, you understand; 3, use all available resources for forwarding comments, conditional friends can even apply for Sina official recommendation.

Ii. publication templates for activities (2 available):

1, the award-winning forwarding activities released

Be sure to fill in carefully

Completed to publish.

2. Photo Activities

Give full play to your ideas

We are doing the ipad 2 prize forwarding activities, the purpose of the activity is to accumulate fans mainly, but still to Taobao store to bring a lot of traffic, as shown:

Due to the cause of the activity, the flow increased to rise AH ~ ~

Look at the flow source during the event.

Finally, a summary, today, a total of two methods are introduced, take what kind of better, we can choose according to their own conditions, for comment response and do award-winning activities, two methods have both advantages and disadvantages, such as the award-winning activities are required to invest money, of course, I am not here to emphasize blindly input, and the award-winning activities are not recommended often used Long do not necessarily have the initial effect, and quick success also easily affect the original goal. Well, today to introduce to here, I am a rookie, experts please advise more, thank you. This article from the Taobao Shop decoration free template http://www.mytopshop.cn, I QQ81778330, thank you!