Do not casually black Nokia, feel their Meng Meng

It was not until Nokia was about to withdraw from our vision that the feelings of the Chinese were fully manifested. A millet employee on the micro-blog on the Cut off Nokia (China) employees of the rude remarks, was "national husband" constructed forwarded after the public opinion encirclement and suppression. In the end, millet officials had to respond by opening the door to Nokia's former employees.

This is not the first time in the domestic public opinion to come down the former king of the mobile phone to help hand, 2010 Yushu earthquake Nokia donated 1.5 million, but the "are fast bankrupt still so desperately" comics let the spread of the effect is not inferior to Samsung donated 60 million. Late last month, a "Today is Nokia's last day ... Dozens of Nokia executives can not help but tears "false news microblogging spread wildly, countless netizens salute, and even get the people's Daily and CCTV news and other official microblogging release.

In such a state of public opinion, black Nokia's fate is conceivable. But why did Nokia lose the market but only because the people sympathized with the weak?

"Smash Walnut" Left our memories

For a long time, whether as the 08 before the infinite scenery of the intelligent machine Overlord, or as the 11 after the jump off the "burning platform" of the underdog aristocracy. Nokia in quality to the user's impression is consistent, concentrated performance as "can smash Walnut" Word-of-mouth.

By the year 2013, Nokia Lumia has accounted for half of the world's total sales in the Greater China region, a much higher percentage of international brands such as Samsung. Perhaps it is Nokia's obsession with product quality that has touched the Chinese. After all, in the past ten years, the Chinese people have seen the Sanchi of domestic mobile phones, but domestic brands in the eyes of consumers always stick to the label of the quality of doubt.

And this obsession with product quality, from another perspective, may be untimely naïve.

Nokia Meng Meng da

The first iphone, released in 2007, did not seem to support the 3G network and failed to pass its own anti-drop test. It was not until 2013 that former Nokia CEO Ollila in his memoirs to rethink Nokia's failure because "the mobile phone platform was left behind by US mobile apps, so it was not able to withstand the iphone's impact."

Also in 2013, Nokia CEO Elop threw out the iphone in an interview to prove that Nokia Lumia handsets had better anti-fall features. The CEO announced the death of his own product when he shipped nearly 100 million a year on Symbian's mobile phone, rather than buy time for its own transformation by cutting prices and tinkering. This makes people feel Meng Meng!

Lei once admitted in public that Nokia had given up on Symbian to make many low-end users turn to millet. In 2011, many of the original users of Millet are ready to start Nokia 5230 and its successor models.

Nokia's eruption is also in more ways, such as Ollila believes that American operators say more than 300 dollars of handsets are unwelcome. But the operators turned around and started selling 699-dollar iphones at $199 a-dollar deal. Nokia also kept a secret for Microsoft and did not tell Lumia900 users that the flagship they had just purchased could not be upgraded to WP8.

The millet employee is actually not wrong.

If you carefully examine the micro-blogs of millet employees, you will find that they are telling the truth.

...... Why do you think you got a new job when you were cut? Their answer is basically the same: "Nokia good!" Foreign company treatment, pay a high holiday more work less, basically do not have a job, so reluctant to go before. "To these people I can only say, sorry, millet really do not have such a good job!"

Nokia has long been the way in which employees enjoy good benefits and salaries on a step-by-step schedule. And no one in the board has the absolute right to speak, and several CEOs are professional managers flying around, no matter how rewarding their performance. Elop returned to Microsoft and even got 25 million of billions of dollars in bonuses.

Even Nokia's insistence on quality can be seen as an inertia in the collective unconscious state of the company. This kind of management method, before the internet age is to build hundred years old shop begotten. But now the brutal growth of start-ups or entrepreneurial companies, unable to mobilize staff and management creativity, and therefore everywhere passively beaten.

Finns are aware of this, and a large number of former employees of Nokia have entered the start-up company, making this small Nordic country of 5 million people a global hand-swim kingdom. For the Chinese, the fact may take some time to digest.