Do the promotion have to say that thing: Weibo marketing

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There are many ways to promote, but with the rise of micro-blogging, a new way to promote the people in front of the light. Previous blogs have been written by a lot of people, but compared to blogs, Twitter is clearly easier to operate, shorter and faster. Just like a personal essay, words can be recorded and shared. Today's article revolves around microblogging marketing.

First, Weibo salient features: micro-blog is a micro-blogging, is a timely update information and can be published in public blog form, it has three-dimensional, high-speed, convenient, wide and so on, micro-blog marketing can use text, pictures, video and other forms to publish and spread quickly, Often listen to a large number of micro-blog in the release of the news within a short period of time can reach every corner of the Internet, at the same time, compared with the traditional industry, without a complicated examination and approval procedures, greatly saving the time cost.

Second, there are obvious advantages: before the traditional internet marketing way is too simple and boring, but micro-BO integrated mobile phone messages, SNS, blogs, instant messaging and other advantages. Because many of the micro-blog is a random individual to write, so there is a living atmosphere, there are also a lot of public topics, which are more likely to interact with the people's livelihood, and they can be used to post information anytime and anywhere, and the difference is that the phone is for a person, and Weibo is for all listeners, and it's more interesting. The cost of microblogging is also not high, because the service provider is very good support.

Third, the higher marketing value: Micro-Bo for the most extensive public groups, according to this feature will be more appropriate marketing methods, such as activity marketing, implant advertising, brand publicity. But these marketing may need operator assistance. The way operators use the microblogging mix will help you find the most acceptable options for the public. The general user on the micro-blog to see the information will be easier to trust, some planning activities will be actively involved, strong interaction, especially for their own attention to celebrities or fans recommended products will be more favorable, so, Weibo has a high potential marketing value.

Four, different from blog marketing: Although both are marketing, but there are essential differences. Blog marketing relies more on valuable information as a basis, relying on individual power, while Weibo relies on the influence of friends ' circles and is based on interesting things and rapid dissemination. In addition, the two spread and access to information in different ways, blogs are generally more common on the computer, and Weibo has a mobile phone is enough. So, from the above can be seen, Micro Bo is different from the blog, want to do microblogging marketing webmaster understand these differences.

Five, build a good microblogging: so how to build listening to a lot of micro-blog? In fact, there are some tips, today to share a few core points: try to use real names, have personality signature, use real photos, pay more attention to others, more hot news events, to the people around, the use of pictures and videos, creative interesting and so on. Weibo is built on the use of skills and the accumulation of time, it takes some effort to make others a loyal listener, but the quantitative change causes a qualitative change, and as the audience increases, you become more aware of its value.

VI, micro-BO is not omnipotent: Although Weibo has many advantages, but in the domestic microblogging marketing is not very popular, there are obvious shortcomings, such as the need for a huge number of fans, update speed too fast, easy to cause negative news. Therefore, do not blindly believe that micro-blog, do not think that found a universal marketing means, there are many things still need us to do, only in this way, to step towards success.

Well, the above six points and you share the basic knowledge of Micro Bo Marketing, will continue to share with you other microblogging marketing ideas, welcome to contact me, originally from the Shenzhen website construction, URL: http://www.zijiren.net, also welcome reprint, reprint please keep the link, thank you!