Does the retail price increase? To see the first Costco-style member in China

We have previously introduced by the founder of the Day Cat Mall "Huang" Huang Jo Hundred, mainly aimed at high income, high quality of life requirements of consumers of daily necessities to purchase demand, to provide them with inexpensive basic imports of goods. In the business model, a recent adjustment in the Hundred, the introduction of the "special purchase" concept, to the membership of the 0 fare increase, positioning itself from the Sales guide to service-oriented.

In the past, the most fundamental source of profit, whether in retail stores, hypermarkets or conventional electricity dealers, was the price difference between goods sold and bought, which led consumers to take into account the differences in prices of different channels when selecting goods, and to make purchase choices after comparison. and Huang Jo that for the hundred-percent-targeted crowd, they just want to quickly buy the quality of the price is not false high brand daily necessities, so the revised hundred will soon implement the membership and non-members of the dual-track pricing as a transition to the price of members in accordance with the original prices, 3-6 months after the total closure of the non-members of the purchase channel. If you have doubts about the 0 fare increase, you may apply to check all purchases and customs bills at any time. Accordingly, the logistics cost also by the user undertakes independently, the whole process is transparent.

This is a tough decision for Gabriel. A start-up, abandoning a chunk of the traditional model to gamble on membership dues with a lot of uncertainty, will initially face some pressure, including the financial chain and supply chain co-ordination. But the founder believes that the membership system and Word-of-mouth legend, you can save a large part of the conventional electric business to marketing and subsidized distribution costs, in the future, if the volume bigger, but also can introduce brand advertising, really do the internet thinking of "wool out in the pig."

This attempt, hundred set three kinds of members, individual members (80 yuan/1501 years), family members (150 Yuan/2,901 years) and large customer members (600 yuan/1000 yuan a year). The quantitative goal is to get 350,000 members in half a year. We can refer to the United States also adopt a membership of the entity supermarket Costco, the membership fee of 55 U.S. dollars and 110 U.S. dollars, the current net profit is just the same as the total membership dues. However, with the hundred different, Costco on the basis of strong bargaining power, still maintain the gross margin of about 7%, it is currently in the world opened more than 580 stores, 60 million members, is the world's nineth largest retailer. So, get rid of the physical supermarket geographical restrictions, online membership supermarket can go farther than the former?

In fact, there is also a foreign ding famous Rong Bo money, but so far not on the line of members of the Electronic business jet is waiting to answer this question. I think it depends on whether they can withstand the competition of the conventional electricity dealers and gain the trust and favor of the target consumer groups. The key is still, its selection and shopping experience can make the target user satisfaction. Hundred percent in the selection will be a representative of the origin of life necessities, such as Italy, Spain's olive oil, Thailand, Japan's rice, but to the user's choice will be relatively limited. If the membership can steadily rise, its bargaining power will then produce a virtuous cycle, may consider more personalized purchase needs. Regarding the member to make the electricity dealer, if you have any idea or the opinion, welcome exchanges yxj#36kr.com with me.