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With the search engine algorithm constantly changing, deciding the ranking of the site more and more factors, our workload is often more than competitors, but the site ranking is not very ideal. At this time to observe those who rank better around the site, you will find their own optimization of the site thinking is often lagging, now Pange summed up the general webmaster to the site optimization methods and those places need to improve.

Copy and paste do not get a good ranking

General website Optimization Novice Ask the veteran oneself need to improve in what place, the general veteran replied, "More update point original article, do not copy." "is really plagiarism bad for the site?" Shenzhen website construction Industry There is a company, he rarely to write their own articles, most of them from other places and industry-related good articles copied paste up.

You can search the title to determine if the article is copied and pasted. Because the home of the webmaster Baidu traffic is expected to be based on the site keyword ranking to determine, Baidu traffic is expected to prove that the site's keyword rankings are very good. We look at the site's Baidu traffic forecast:

We know from this site that we can copy and paste other people's articles, but these articles are useful to customers. Not casually copy, even the other people's article format has not been cleared to move to their website above. The format of the website article should be formal, can not appear a lot of blank and paragraph disorder and so on, must be convenient for users to read. You see A5 and stationmaster's house, when did they write their own article? If your site content is what customers need, search engines do not care if you are copying or original.

Two, did not focus on building to anchor text

There are a number of enterprises, they have outside the chain Commissioner, daily requirements to send how many outside the chain, every day to be included in the search engine at least how many. But do those corporate websites rank well? As we all know, now in other sites to do an anchor text more and more difficult, anchor text is also known as "Recommended Link", is able to enhance the weight of a certain word site. Link is also a kind of anchor text, so links can improve the Site keyword ranking, that is the truth. and post at the bottom of the plain text link is to improve the weight of the entire Web page, the overall weight of the site to promote a certain degree of help.

Can see this chain number can be said to be relatively high, the inverse chain is the number of anchor text (statistics are not very accurate). His friendship links only 35, but the number of the chain is 138, it means that there are many links to the site is a one-way link to him. If it is the website construction company, everybody helps the customer to build the website, may wish to add an anchor text at the bottom of the customer website to point to own website, such a small action may surpass you to send 100 outside chain.

Third, the day fixed point to update the article

I just stepped into the SEO industry, the manager told me that fixed-point update article to optimize the effect of more. Is this really the right thing to say? If it is the new station should be right, but for a certain weight of the old station, in fact, do not have to update so many new articles every day. If you despise those plagiarism behavior, so that is, if a website for a year, you write an article every day, you really have so much content to write it? and to ensure that it is a high-quality article.

These three stations have two websites update the frequency is very low, more than 10 genius update one or two, but their content is original and article quality is also very high. Although they do not regularly fixed to update the article, there are high-quality content to update. But their site's keywords are very good rankings. It is important to note that those who do not update the content every day of the site is more than a year, if you are new station, or maintain a daily update is better. Because the new station does not have enough high-quality content, the search engine is still in the examination.

"Content for the king, outside the chain for the emperor" This sentence in the SEO industry is always appropriate. But our optimization thinking to keep up with the footsteps of the search engine to reduce our work pressure, improve our efficiency.

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