Doing market research will affect the actual effect of your network promotion

Market research is the starting point of marketing activities, it through a certain scientific method of understanding and grasp the market, in the investigation activities to collect, collate, analyze market information, grasp the rules and trends of the development and change of markets, for enterprises to market forecasts and decision-making to provide reliable data and information, so as to help enterprises establish the right development strategy.

The content of market research involves the whole process of marketing activities, mainly including:

(1) Investigation of market environment

The investigation of market environment mainly includes economic environment, political environment, social and cultural environment, scientific environment and natural environment. The specific content of the investigation can be the purchasing power level of the market, economic structure, national policy, laws and regulations, customs, scientific development, climate and other factors that affect marketing.

(2) Market demand survey

The market demand survey mainly includes consumer demand survey, consumer income survey, consumption structure survey, consumer behavior survey, including why consumers buy, buy, buy, purchase, buy, buy, buy, buy, purchase, purchase, and so on.

(3) Market Supply survey

Market supply survey mainly includes product production capacity survey, product entity survey, etc. Specific for a product market can provide the number of products, quality, function, model, brand, etc., production and supply enterprises.

(4) Investigation of marketing factors

The marketing factor survey mainly includes product, price, channel and promotion survey. The product investigation mainly has the understanding new product development situation in the market, the design situation, the consumer use situation, the consumer appraisal, the product life cycle stage, the product combination situation and so on. The product price survey mainly has the understanding consumer to the price acceptance situation, to the price strategy reaction and so on. The channel investigation mainly includes understanding the structure of the channel, the middleman's situation, the consumer's satisfaction to the middleman and so on. Promotional activities mainly include the effects of various promotional activities, such as the effectiveness of the implementation of advertising, the effect of sales, sales promotion effect and the market response to foreign propaganda.

(5) Investigation of market competition

The investigation of market competition mainly includes the investigation and analysis of competitive enterprises, the products and prices of similar enterprises, what competitive means and strategies they have adopted, and their own knowledge and understanding, through investigation to help enterprises determine the competitive strategy of enterprises.

Market research is the process and work that people consciously understand the market and know the operation and operation mechanism of the market in order to solve the marketing problem of a certain product. The market research is to solve the product marketing decision service, it provides the objective and the concrete data basis for the market forecast, and carries on the systematic collection, the collation, the analysis and the processing to this data. The purpose of market research and forecast is to arrange production and sales according to consumer's demand and market potential. Investigation-prediction-decision-making is an important work of enterprise management. It is also necessary to do the work before the promotion, do not do a good job of investigation directly affect your network to promote whether it can be successful.

Generally speaking, there are three obvious characteristics of market research: purpose, practicality and relevance.

Market research is a very clear and purposeful work that must be organized, planned and carried out in a systematic manner. Its mission is to collect business intelligence and market information. Therefore, each market research has to set the scope of the investigation and the goal to be achieved in advance. Overall, the purpose of the market research is: (1) to provide market information service for the product sales of the Enterprise, (2) to provide consulting service for the enterprise to improve the production technology or improve the business level and management level continuously, (3) provide the market basis for the development of the enterprise and the best economic benefit of the product

Practicality means that market research is a work that cannot be separated from practice, and investigators must practice thoroughly in order to collect comprehensive, specific and time-sensitive investigation data. Through the analysis of the investigation data, the researcher obtains the meaningful conclusion, provides the basis for the Enterprise Management Department to make the decision, and instructs the enterprise's practice and organizes the marketing work better. Enterprise decision-making is appropriate, but also through a variety of market information feedback, to accept the practice of testing, and this feedback information must rely on market field investigation to get.