Dust settles, video teenager 56 video will be transferred from everyone to Sohu

Tonight, according to Sohu employee news, Zhang Chaoyang has announced Sohu's internal acquisition of 56 video.

On October 21, the micro-broad @ Internet that little thing on the micro-Bo, said the 56 network will be 12.9 million U.S. dollars sold to Sohu. At that time 56 nets, Renren, Sohu officials did not give a reply. In everyone thought that this is a section and Archie Art want to buy 561 like the story of the relentless flow of water, Sina technology and the day before the news of Sohu acquisition of the 56 network of everyone is true.

Negotiations on the deal have been largely completed. The purchase price is likely to be higher than the previous rumors of the 12.9 million dollars. The two will implement a dual-brand operation, while the 56-net founder Zhou Juan will leave.

However, no matter how much higher than 12.9 million dollars, back to the year when everyone bought 56 pay 80 million dollars, this time can be said to be "sale."

Renren has been looking for 56 of the next, this year 56 nets have been sold to Archie Art, Mango TV. When everyone was on the market in 2011 with a market value of $5.53 billion trillion, stock prices and market capitalisation both fell about 75% and now have a market capitalisation of only $1.25 billion trillion. As one of the most important social sectors of the 56 net is still at a loss. In April this year, Maxim Group, an investment agency, recommended that everyone sell 56 nets,

Renren has been able to improve its cash balance by selling good investments, including a recent deal to sell 59% of its shares to Baidu in a 160 million-dollar net. Of all the current assets held by Renren, we believe that the 56 network is a worthwhile platform for individual online video operators.

56 Network was founded in 2005, is the earliest video network video sharing site. Has won the Haina Asia, Sequoia Capital, Disney's investment in the Si-wai venture. 56 boarded the video website development of the early bus, 2007 56 network in the video sharing site into the world's 100 strong, once with Youku, potatoes and so on. In October 2011, Renren bought 56 nets with a total of 80 million dollars. 56 Net current main business is UGC content and take the beauty anchor as the selling point "performing video".

However, after the acquisition by Renren, Horizontal view, 56 years in the development has not made a significant breakthrough, and began to decline. Whether in the video site acquisition of copyright in the burning money war or in the homemade TV series war, did not see 56 to attract audience handwriting, in the site content competition gradually weak.

Sohu Fancy may be 56 network team micro-film production capacity. 56 Network has produced a series of micro-film, in the content of the production of a considerable accumulation, and Sohu video will form a good supplement. After the Carnival video site copyright purchase, Sohu Video more hope in the production of self-made content to exert force. Sohu recently launched the network homemade drama "hurried that year" also let Sohu go more firmly, the play has been a total of 400 million of the volume.

On the other hand, 56 of the franchise may also be in the independent listing Sohu video chips, after Sohu CEO Charles Zhang said in an interview,

Sohu More mature segmentation business is video and Sogou, the possibility of independent listing is very large.