EA NEW CEO: Now the game is boring to death.

July 10 News, EA's new chief executive John Riccitiello has said he is worried that game developers may be alienating gamers. In a deep interview with the Wall Street Journal, he candidly expressed the new pressures on the video gaming industry. According to the DailyTech website, Riccitiello said in an interview: "We are making people bored to death because the games we make are becoming more and more difficult to play." "Although EA is a well-known company that often makes sequels for best-selling video games, Riccitiello understands that there is a need to change things in the future," he said. In addition to criticizing video games as "boring," he adds that the gaming industry must attract casual gamers ' interest through innovative sales strategies-not just selling expensive, long games that most gamers seem to never end. "On the whole, the gaming industry has been doing repetitive construction," he said. There are many products, the same as last year's faces, and last year's similar to the previous one. "However, he has been to Activision's Guitar Hero" (Guitar Hero) series, Vivendi (Vivendi) of World of Warcraft (World of Warcraft) and Viacom (Viacom) "Rock band" (Rocks Band) Big plus praise. Other video games may not be as attractive as Facebook, ipods and the next generation of fashionable handsets. In Riccitiello's comments, the electronic entertainment Show (E3) is being scaled back, and it has been the world's biggest video game event.