Easy to ignore in mail promotion

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e-mail promotion is a popular way to promote the network, its importance I believe we all understand. But to use this method to the extreme, need to pay attention to a lot of things, simply summed up as follows:

1, the way to promote the adoption of mail: License mail marketing and spam;

2, the collection of E-mail addresses: manual collection, software collection, etc.

3, the way to send mail: hand-sent, software sent, one-on-one send, bulk mail;

4, the content of the message: title, address, body, etc. text content, picture content;

5, the name of the mailbox, signature and automatic response settings;

6, the design of the Mail: Text forms, Web forms, etc.;

7, the Mail sends is the time choice and so on.

Above and so on, the internet on this kind of article a lot is also very good, this no longer on these issues do unnecessary repetition!

Here we talk about a very easy to be overlooked problem in the process of mail promotion--the monitoring of mail. The so-called monitoring of the mail in short, in the process of mail dissemination of information on the statistical analysis of the relevant data, such as the opening rate of the mail, mail title, and other related data collection and collation, and the data analysis and then make further changes to the message to optimize, so that this promotion is to achieve the greatest expected effect.

For a beginner: e-mail promotion of the early period of the promotion of mail return visit data is particularly important to analyze, only to the collection and analysis of these feedback data you will be able to know what kind of mail title is most attractive, which with the words of links most easily by others, which (with links) pictures are most popular, If the only way to get traffic from which to put the link address to get the maximum traffic elevation, in order to understand which products you are most concerned about, we can in these key points on the promotion of the content of the message to make more in-depth changes to deepen the user's interest in you, these are the data can not rely solely on their own personal senses.

Also for a commonly used mail promotion: with the different promotion stage, my customer base constantly changing, our products constantly upgrading, our market changes ... Therefore, our method should be followed by the corresponding changes to "keep pace with the times."

Monitoring is a scientific means, need to market as the coordinate, based on facts. The ultimate goal of monitoring is to maximize the effect of mail promotion, to bring us more potential customers. Mail promotion is a reflection of the details of the work, the details of the problem is not handled well, the effect will often be greatly discounted, less effort, even in vain!

The implementation of the monitoring method is not difficult, only the program personnel to set up a statistical code and then put it in the mail can be done, all this only need you to the code brought the data to collate analysis, and in accordance with the promotion of your mail to do the maximum optimization of the modification on OK, but only needs is your patience and careful!