Easy water: How to play the role of the search engine

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Many companies are talking about promotion, so many promotions, the promotion of the search engine is the play, I think if you can do a good search engine, business must have a qualitative change, of course, the premise is that our products or services are suitable for the search engine to do the promotion, easy water Shanghai SEO Studio today to explain the actual combat, How to make your product or service a monopoly on search engines.

First of all, as a business, I think it is best to have a marketing-type site, the so-called marketing-oriented web site is based on products or services as the center of the site, customers enter such a site, feel that the professional, can let customers create the desire to purchase, if there is no such a site, all the promotion can not produce sales behavior, Can't bring business.

Now, we look at the way the information is displayed in search engines, nothing but two: bidding and optimization of the natural rankings, regardless of which, their core is the key words, so, our first step is to collect keywords, sorting keywords, the keywords by the heat classification, do these, we divided into two steps, the first step: To do the bidding, open the account, Reasonable structure account, submit keywords, write advertising language, and so on, the second step: Optimize the site, this optimization is not just a few keyword rankings, but also to do is the long tail word ranking, do these, we analyze traffic data every day, when we optimize the keyword, long tail words to reach the home page a good ranking, We consider the abolition of the Baidu bid inside the word, observation, adjustment, until the end to optimize the main, supplemented by the search engine promotion methods, the purpose is to let the industry 90% words can be displayed in the search engine, whether the use of bidding or optimization, so as to seize more customers.

Step three, Monopoly search engine, we can not open a lot of bidding to do promotion, unless your business is very rich, we can do station group, station group can be divided by industry category, such as: Decoration industry, 11545.html "> We have a terminus, but we will build several other stations, respectively, to home decoration, Office decoration, store decoration, plant decoration, hotel decoration, such as the center of the site, a keyword corresponding to a website, respectively, optimize the way and above the same, such a site is to refine the industry site, customers see such a site will feel very professional, generate trust. If our business is small, then we don't need to refine it, directly do the site, the key words and the main site, but in the optimization of the time to pay attention to the content can not be repeated, and other sites do not highlight the company's information, the site's style, style and so have to have a very clear difference between the site do not connect, separate to do, the , the optimization must be very careful and careful, bad will be considered a station group and by K, when the optimization is very good, the customer search for a word in the top 5 is your site, then the customer basically run away, the same reason, those can not be optimized up and have a certain value of the words, we will use the bidding to supplement, The price is more than the point, I believe that there are few words left. Easy Water Shanghai SEO Studio (http://www.80seoweb.com) starting.