EasyPay It is simpler to convert bank card information into two-dimensional code

EasyPay the bank card information into two-dimensional code, users registered EasyPay mobile app, and their own bank card to do a binding, you can go to the store consumption, light up two-dimensional code, business scan to complete payment.

Generally speaking, mobile payment has near-field payment and far-field payment in two forms, far-field payment can be short message payment, network payment, and near-field payment method is the most familiar one is NFC, such as by mobile phone card to take bus cards, supermarket shopping and so on. But NFC due to the limitations of hardware equipment, the industry chain all parties want to intervene to pay a link, and not a wide range of implementation. The EasyPay project, which is hatched by Innospace, would like to complete the near-field payment with a full software approach-two-D code scan payment.

EasyPay's two-dimensional code payment scheme can be regarded as a C2B reverse payment mode, that is, after the user registers the EasyPay mobile app, makes a binding with own bank card, binds the app to generate a two-dimensional code for the bank card information, when the store consumes, the merchant can use their EasyPay commercial The client scans the user's two-dimensional code, confirms payment information, and completes the payment process.

To convert a bank card to a two-dimensional code, the most convenient place for users is to go out later, do not have to bring a heavy card bag, stuffed with a variety of card and credit cards. But one of the most daring things to try is security.

EasyPay CEO Zhou Haiwen says they have secured a three-layer protection mechanism, one is two-dimensional code encryption, the use of universal encryption technology-that is, with AES 256 CCM and RSA 1024/2048, and then sent over SSL to the server. And the two-dimensional code record information is not a credit card number, credit card information is recorded in the system background, two-dimensional code storage information is only an information generated by the app ID, only after the merchant side scan, backstage will be matched, and each payment generated two-dimensional code is one-time. And in the landing mechanism, divided into two-level landing state, the first level of landing is a normal mailbox plus password landing, usually keep the landing state, but when the user quit the app and then back, you need to pass the Pin (similar to the current Alipay mobile end) and face recognition to unlock the app. Zhou Haiwen said the two-tier technology is common, but even world-class hackers who can hack into the banking system need to unlock it within 1-3 days, and once a user loses his or her cell phone and wants to freeze the account, it may take about 20 minutes to make a phone call.

In addition, the third layer of EasyPay technology can ensure that the application of EasyPay is completely independent of the mobile phone, will not be invaded by other app layers. The technology, developed by EasyPay's CTO, has previously been a technical solution to the security of wireless communications for the U.S. military.

Of course, two-dimensional code payment in technology is not new, and the business level on how to promote users, businesses, banks to use the three EasyPay solution, may be the key to deciding the outcome. At present, EasyPay's idea is that first let the user enjoy the convenience of the two-dimensional code payment, generate the use demand, and then use a large number of use demand to promote the merchant, the last two ring expected to generate capital flow growth, to promote more banks for EasyPay open the bank card interface.

How do I push EasyPay to the user? Zhou Haiwen said that when they were doing user research, they found that the most wanted to use their mobile phones to make quick payments was when they were drinking in nightclubs, so they planned to launch a social app for nightlife in November to catch users. And their own entertainment, beauty salons and other related resource reserves, you can let app reach this part of the target group. With the initial user accumulation, EasyPay will embed a two-dimensional code payment system to cultivate user habits.

And the merchant side, in addition to the commercial EasyPay client, the EasyPay also can provide the supporting CRM system for the merchant, as well as based on the big data analysis. For example, a user every year in January consumption behavior will be more frequent, in what kind of place, which one of the seabed fishing shop will be more willing to spend the results of these analysis to provide business. This is what they hope the biggest profit point. They will first select high-end businesses to collaborate, because this part of the business has been used to try the iPad ordering, easy to promote technology. In contrast, easypay-oriented C-end users will be the 18--30 of the age of consumption, this part of the population is more willing to try new products.

Another source of profit for EasyPay is the bank's return. When it comes to cooperation with banks, EasyPay is currently in contact with UnionPay and the banks, while the major banks have recently begun to push their own two-dimensional code scanning payment services, but because of competition between each bank's clients only support their own bank card payment, may cause inconvenience to users, and if the EasyPay To be able to cooperate with the third party and UnionPay is more likely to avoid this situation. Another EasyPay competitor may be the one that is still brewing a two-dimensional code to pay for the micro-letter and Alipay.

Small Note: "Brush the code to pay" This product, the first feeling is difficult to big, it needs a strong offline operating capacity. In addition, such as bank card sensitive information, the user's trust in the service is a threshold. However, this product is very suitable for enterprises such as Alipay to operate.