Empty: How to make better use of keywords to do SEO

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Empty since stepping into the network to promote the industry has been doing is the enterprise-type website promotion, do the enterprise station has a very big disadvantage is that a lot of mister just to promote the network has a very shallow understanding, they ask is a few key words can row to the home page, then your task even completed, This is also related to the excessive commercialization of search engine marketing SEM. Focus on keyword rankings instead of using keywords to upgrade the conversion rate to achieve the real benefits of maximizing. Empty just say how do you do the keyword optimization while the conversion rate can be improved.

One: keyword screening

Do optimization will be the choice of keywords, many SEO experts have written a lot of keyword choice, empty just in their own language to repeat.

1: Stand in the visitor's perspective to figure out what words they use to search.

2: The use of Baidu Index, Google Trends query keyword Search volume index.

3: Query a keyword to do SEM network marketing and optimize the number of numbers can be a clear guide to this keyword competition.

Second: The measured of the key words

Keywords can also have measured, empty general will be divided into three categories of keywords

1: Large Product class

The keyword of the website is set as product keyword, for example a website (avoid ad suspicion) is the beverage Knowledge Content website · Mainly has the coffee, the cocktail and the tea three major plates, then he will these three keywords as the website keyword, these three key from the search quantity, the competition are very big, If you do it then the search volume will definitely improve significantly, but do this keyword will be mentioned above have a higher number of visits, but the conversion rate will be very low.

2: Fine differentiation of products

The site will generally have a classification page, that is, level two navigation! Each category page will have corresponding content, which is the theme of the site keyword is a truth. So empty will be the level two classification page to add the keyword segmentation products. For example, the key words in the coffee category I will add, bitter coffee, black coffee, etc. have a certain amount of search but fine differentiation of keywords. This will not only increase traffic, but also more accurate to introduce visitors. This will raise the conversion rate accordingly.

3: The long tail of the word set

Long Tail keyword conversion rate is far higher than the precise keyword, or take the above coffee to give the column, I want to write a about Blue Mountain coffee production, then I directly set this title for the Blue Mountain Coffee production, then search engines to find this long tail word than the search for coffee more accurate, This long tail word directly informs the visitor that this content has the information which he wants. In the optimization, the final page in the title and meta tags directly set to the long tail keyword, because the weight of the final page title is much higher than the weight of the content, in the content of the moderate appearance of long tail words, and can correctly use H tags, b tags and hyperlink applications. The weight of long tail words can be significantly improved.

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