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Website update has always been the focus of network optimization, but when encountered a business station, the article was finished, the news was finished, the product also finished, found that they have no way to update. What to do this time, in the face of such a situation, how should we operate? In fact, we can build a blog to make the site more substantial, every day or two days, like such a regular update article, if you can call the use of technology to the home page. You can update your Web site in such a way. An optimization strategy like this is called an internal station strategy.
So what is an inside station strategy? Under normal circumstances is in a master station to do a blog, BBS, etc., and then put in a directory, through the update blog or BBS to help update the site, so as to enhance the weight of the main station optimization strategy is called station inside station strategy.
What are the advantages of station strategy?
can enhance the weight of the main station, to ensure a site update. Small sites, especially the Enterprise station news, products and a series of are posted on the site, or not enough to update the site. If the site is not updated for a long time, the search engine will think that the site is no one to manage, it will let the number of spiders are less and fewer, will eventually reduce the right to the site, performance in the IIS log a large number of 304 (unmodified). Slowly spiders will not come to the site, this time by K is not far. However, the use of the station's strategy to ensure that the site updates, but also to ensure that the site has regular updates. Continue to slowly let spiders more and more, gradually enhance the weight of the site.
Ensure the user experience of the site. After the enterprise station content is filled, because the news, the information is few to be able to update, the user also cannot understand the enterprise activity. In order to enhance the user experience, you can use the station station strategy, the enterprise station to update, and then use the program call to the home page, to show users the latest information, which is conducive to user experience, thereby enhancing the website viscosity of the enterprise station.
Station strategy in favor of Enterprise webmaster Tail keyword Ranking, we can use the station blog to optimize some long tail keywords. Because the enterprise station generally will only go to compete those few target keywords, because there is no update reason, a large number of long tail keyword is unable to optimize the ranking of the competition, this time can use the station strategy for long Tail keyword optimization, so as to achieve a series of long tail keyword rankings, but also to enhance the site's traffic, and to the site to bring more accurate IP, so as to enhance the conversion rate of the site, and ultimately make the enterprise more competitive.
When an enterprise station has no way to update when we can use the station to update the station strategy to upgrade the site ranking, you can also use the station to carry out long tail keyword optimization, so as to enhance the site traffic. is a good optimization strategy and means, however, it is important to note that the station must have a good relationship with the main station, otherwise damaging the overall site's relevance, so that the theme of the site is not clear, it is possible to drop the keyword rankings, or even K station, so the station's strategy must be carefully used. The use of good is to make the site more competitive.
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