Enterprise Promotion on Business-to-business platform

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Business-to-business has a more realistic profitability outlook than the business model, and the reason for this is that it is very difficult and expensive for the company to build brand and consumer loyalty, and that during this period the investment in advertising and inventory logistics is staggering and many companies are not up to the required size. And the Business-to-business website has the customer loyalty is generally higher than the client Web site, and because of its services to the enterprise, so that in the process of growing up fees become more relaxed, with a more stable source of income, in the consumer charge thousands of yuan membership fee for the enterprise bucket, many companies are willing to try, It becomes a loyal customer after the effect is achieved. And the consumer is not the same, because consumers have a large number of options, coupled with a consumer platform and in order to cause consumers to buy the price is very low, so the business-to-business model is certainly the key direction of E-commerce development in the near future.

In a broad sense, business-to-business websites are often called business-to-business platforms, among them are business-to-business, vertical business-to-business, platform-oriented trading platforms such as Ali, global Resources, HC, Marco Polo, involving almost all industries, all-inclusive, services and full-featured, and have accumulated many years of brands. Join the site is also a platform-type, the previous year more popular, such as a star endorsement of the u88 as well as playing a TV advertising 28 business opportunities, as well as 3158 stations, China joined the network, and so on, these sites the earliest operating mode is to join the store's advertising yellow pages, Since the CCTV exposure of some of the sites suspected of fraud ads after the basic collapse, but some joined the site has its own characteristics adhere to do not put exaggerated advertising and take a unique route to smooth development has achieved good results. Industry-like network Sheng Station Group, Gold and Silver Island, industry words for the title of many industry stations, and so on, these sites focus on certain industries, but also unique features and services, because these professionals make in the heavy business of the attack can also proudly independent, such as the Network Sheng Station Group of Chinese Chemical Industry in China its professional service has not been replaced. The Business-to-business platform also has its own difficulties, that is the buyer's resources, first of all a platform to have a large number of buyers in order to allow the seller to see the benefits of fees, buyers here to enable sellers to sell products can be sold, the seller has gained the benefit of this business-to-business platform to form a reputation effect derived more fees members, So that the Business-to-business platform can be maintained, to achieve more benefits, so a business-to-business platform to have the ability to make their own members earn money themselves to make money, which requires the early start of a variety of channels to survive the accumulation of resources can attract buyers first station procurement, which is why the Business-to-business platform is not easy to build the reason.

For the need to promote the products of enterprises in the network in fact, the promotion is: exposure rate → inquiry → order

First of all, the network to promote the most important exposure rate, for those who do not want to spend money, your peers so much you why on the network outstanding? You do not want to spend money to do Baidu promotion, do not want to spend money to do business-to-business platform website members, or you do a member to find their products competitive strength but do not want to do net pin treasure, the king, Every day you are too lazy to refresh the product, then why are you in the front? The second is the introduction of products, a mess, look at the product after the picture is not clear, the introduction of confusion or a description of little, give people the first reaction is that this product may be indiscriminate hair of the fake. Many bosses have not thought about these issues and put responsibility on the network: the Internet has no effect, are deceptive. So secretly vowed no longer pay network promotion, a hear promotion need to pay to hand, watching his peers slowly growing still ignorant.

Then the promotion of enterprises how to do the exposure rate, the most common is the enterprise has a website, in this SEO full street network era, SEO is essential to the foundation, through the SEO means to optimize their products to Baidu home page to get exposure rate is the most common. Enterprise Web site chain tag and URL optimization and so on I used to have this article will not repeat, but the enterprise site is only the basis, not the focus of our article, the following individual regulations are also suitable for use in the corporate web site.

The General Business-to-business platform is free to release products, but the sort of back, but search engines can be seen, so the return is to send, and to carefully recognize the best, product title in addition to product name, you can accumulate two closely related hot keywords so that your products can be searched through different keywords, Product pictures to large and clear watermark, can let users have a better understanding of your products. After the release through the audit five minutes to try their own search to see if you can search for your product.

Product introduction It is best to use the Fabe principle to let buyers know your product attributes (Features), benefits (advantages), benefits to the user (benefits), product case or evidence (Evidence), This allows the viewer to have a clearer sense of your product, to see how different you are from other manufacturers, to deliver what you can offer your customers, and whether or not the sale can be guaranteed. Since the launch of the product on the platform to do a good job, people do in the days to see, always useful to the time, to know that you released at the same time the search engine will also be published in your information included, if your products are more characteristics, competition is small, then the buyers in Baidu and business-to-business platform can easily find you and you deal with.

To make a reasonable positioning of your customer base, here positioning refers to the type of products and price positioning. Also contains multiple positioning. For example, your customer needs to find the product price in certain intervals, just your product prices, so talk about the more easy to receive orders, if the price range is much different, it is not easy to talk about. At ordinary times to look at their own industry in the relevant information, so master their own industry information, can be a quick step, strategist, victory in thousands of miles away. For example, the annual raw materials have risen, so that the price of products will also be floating, if mastered the market, pick up the order is easier.

A lot of companies are going to look at their backgrounds before trading, after all, through a telephone line contact who knows the other side of the situation, so the credibility of a company on the network is also the most concerned about the problem, some companies may Baidu search your company name, then if you write a soft text of the words will be useful, Soft content can imitate the transaction process or witness the angle of the enterprise writing, soft text can be to business-to-business platform for the forum to join some large industry-related forums to publish, so as to enhance your business reputation or brand degree are certain to help.

The most important thing is to have your contact form intact, to allow buyers to find your contact at any time to contact you to ensure that each page has contact, such as the platform for Instant messaging tools to online, network operators to the sale of technical training, the management of inquiries more transactions low phenomenon, Try to communicate with each other to improve the possibility of dealing. If you are a paid Business-to-business platform member, then your promotion will be better, after doing more than a day to refresh your product, refresh the product at 9:40 and 3:00 the best, because this period of online procurement of the most users.

In general a platform, just provide a better platform for you, so that you have more two-way access to information, more attractive to the identity of customers, it is mainly a platform, if you only apply, waiting for a lot of people looking for you to do business, it is unrealistic, This is also a considerable part of the boss said to do after the network to reflect that there is no effect of one of the reasons, of course, there are many reasons, such as whether the product is suitable for a Web site or even in the network publicity is also an important reason, we can be in a platform site search and demand information after the search for the latest information on the date and number of comparisons , if a website to search out today to release 20 purchase information, and the other only 2, then we will definitely go to choose the first one.

The last point is to do a good job of data analysis, if you do not good why do not do well, analyze the reasons to make countermeasures, do a good job, analysis of those products are those areas of those manufacturers purchase more, improve their corresponding product layout countermeasures. In fact, enterprises do not have to think of the network so complex, online business model is the same as the reality, the difference is to greatly reduce the number of times the cost of enterprises, save a lot of manpower, time and other resource costs.

This article is original by Hua Zhen, reprint please famous source: http://www.lihuazhen.com/148.net