Enterprise Station for flow optimization: Improve conversion rate more expensive

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

What is the purpose of Enterprise station optimization? Improve the ranking, promote the flow? No, the goal of optimizing the website is to improve the conversion rate and achieve the profit effect. However, in the actual optimization, but there are more than the conversion rate for the purpose of optimization, to improve the site ranking unscrupulous, leading to the cart before the horse. This is why some sites have a huge flow source, but keep a low profit effect reasons. Therefore, this article emphasizes, do not for the flow of optimization, improve traffic to the commercial economy conversion rate is higher. Sometimes, conversion rate is more important than traffic!

One: Focus on the construction of user experience

Sometimes there are such a number of sites, ranking is very high, but when the user points into the need to look at some things, but was engaged in the confused. is not a pseudo original Ramble, is the overwhelming advertisement, how can this optimize the site and what role? Perhaps some years ago to the window to profit can also make some money, but now rely on such words, but unfortunately the flow of keywords. Of course in this most of the website or the main business content construction, such as: a few days before the binary analysis of a website construction company, in the country has a good ranking, but observe its "website construction Experience" Information column was surprised, in addition to the title, other content reading is not pass, There may even be some strange symbols mingled with it. Undoubtedly, this station uses the false original tool to deliberately guide the search engine false original recognition. But if a client sees the content, what does it look like? Under the tongue-tied, I believe that the list has become a bubble. Therefore, the content update, should be triggered by the user experience, whether the end of the search engine will not be able to avoid the cart to the top of the list.

Second: To promote the search for a prospective user group

After the construction of the site is to maintain the "life" of the promotion, but what kind of promotion can bring about the effect of the real? for search engine promotion and promotion of the site, the last to win is only search engines. Website promotion should find the direction of the promotion, WANMO in order to optimize the promotion. For example, the construction of a webmaster industry type of Web site, then the face of the group is stationmaster, undoubtedly in the Webmaster this circle promotion is the best, but if the change to a recreational community, promote your website, who will know what is it? Therefore, in the promotion of outside the chain, often humane, such as a link to promote the effect of a good, But is this effect for search engines or for people? In contrast, the promotion of high conversion rate is far better than the results of the promotion of search engines. In fact, if a website relies entirely on search engines, the coefficient of death is even greater. To find the right user group to promote, improve the precision user group, the higher is the business conversion rate.

Third: Because of focus so professional

What kind of site has a high conversion rate? Here we refer to "focus" and "professional" two words. To build any site should focus on it, not the conduct of dozens of stations, with "tools" save time and effort to update them. Each site should be treated differently, such as the nature of the exchange links, update the content of the overall no, or the site of the domain you are operating well enough to meet all the needs of the region? Like building a website, you always have to complete the domain name registration, virtual host, mailbox, database, construction process, the record process, Online time, and so on this series of things. In short, "Focus" to do a good job in every site should be the process, then highlight your professionalism. Or such as, SEO blog, focus on the thing is SEO, if every day to write some life trivia, I believe this station's ranking even higher, I am afraid no one is willing to make a list. In the Enterprise construction station process should pay attention to: online QQ, contact address way, Honor certificate, case show, this series of dedicated professional construction, so hinted with the customer is: "I am very professional"

Iv. guiding the negotiation of professional terminology

There are two kinds of clients who are consulted, one is really need to purchase service, and the other is "survey investigation". But either way, it's all about other people's recognition of your product. As a service provider, how to keep the incoming list? The author is here to say that negotiating terms is important. In the process to avoid the "perhaps, perhaps, estimated" such as the indeterminate words, the negotiation is a transfer of ideas. In addition, the negotiation process is important to guide customers on how to be more comprehensive with any of your products, rather than let the customer lead the nose, followed by the emphasis on professional terminology, even if the negotiation process of small flaws or deficiencies, it is easy to cover the past, after all, the customer is not you, for some industries, the terminology itself is a vague grasp. Second, if you encounter a familiar "customer", or not a real customer.

Not for the flow of the optimization, the grasp of every possible customer transactions, pay close attention to precision users, so that the optimization of the site has its own value and significance. Whether the flow of the reverse and the meaning of a single, what is the use of it? binary system with Shanghai Network Company Pilotage Technology (www.joyweb.net.cn) that: Search engine optimization, just for conversion rate to ensure a source of traffic, there is no more than obsession, and optimization is only the role of icing on the cake.