Enterprise Website Promotion Operation plan Analysis

The following is a website operation of Kedil Technology Co., Ltd. or website promotion program, by virtue of their knowledge and 2 years experience in the operation of the website to write, feel more valuable, I hope to help you, here and you share, the following on the Kedil Technology Co., Ltd. for example.

Promote Kedil business and the overall operation of the company, website operation and Promotion is one of the main channels, combined with the company's existing situation, the website promotion plan is as follows, I hope all employees work together to help complete.

The first part of network online promotion

1 content: Make the most attention to the user, the most attractive content

What we want to do is to integrate the content, to form a bright and attractive theme, present in the homepage, the Channel homepage and the promotion page. Service-oriented, details in place, to the viewer large enough to imagine space, so that ordinary peer enterprises to create a sense of distance. Embodies the "simple but not simple" overall style. I think this is called high-end.

2 content optimization of website title bar (title):

Write a good network related brief introduction, no more than 30 words, and then adapt it, as reasonable as possible to import with the site of the industry-related keywords, in other words, to write "search engine version" of the website introduction.

3 The title of the site content page is added:

Site content page, especially the more important channel, column home page, should add like the homepage of the same title, add the principle and the homepage title similar to the site.

4 Add and optimize the homepage tags (META):

In the code of the homepage of the website, embed descriptive text, generalize the characteristic and advantage of the website, also use the language characteristic of search engine, this to optimize search engine scan result has very good function. Similarly, the site more important channel, column home should also take the same procedure. Other related to the search engine scan results optimization, such as the increase in bold text title (do not use a picture to replace), column settings for search engine scanning, add content paging, etc., can also be appropriate to do some.

5 Search engine Optimization Promotion:

Optimize the site and strive to occupy the position in search engine related keyword searches.

6 Login to major search engines:

Landing search engine, is the site issued by the logo, the current domestic operation of the major search engines, including Google, Baidu, Sina, a search, search, sogou, search, Yahoo, MSN, etc., one does not fall.

7 Landing Site Directory system:

There are two main categories of Web Site Directory system in China: one for Web sites and the other for each major portal site search channel below the Site Directory column

8) Add Links:

The link here refers to the site outside the industry, and the content of the site is not directly related to the site. Our friendship connection is temporarily in the form of a customer case. All of our customer sites with technical support, more customer-site nature choose to add location.

9 Open Industry news channel:

The creation of industry news channels to achieve daily updates, not only to improve, improve the site's search engine results, and to attract industry users, enhance the stickiness of the site has a great help. and use the news channel of the portal website to reprint.

10) Soft Article promotion:

Before and after the site opened, each month will be written about the main features of the industry, development prospects of paper-level articles, and attached to the site's signature, Web site, contact methods, etc., in the promotion of the site, as far as possible with the reverse link keyword, such as a soft article may contain "website production", "website Construction", "Website design" And many other keywords, as far as possible in these keywords are added Kedil reverse connection.