Eschde to buy a share of the first game distribution platform acquisition

Great Wisdom aastocks News agency September 24, Eschde (002416.SZ) Monday (23rd) Evening Announcement of the proposed phased acquisition of the Smart Technology (Beijing) Co., Ltd. 100% equity. Analysts believe that this is the first time a share market game distribution platform acquisition.　　However, the synergy between the advantages of the online platform of the Jifeng network and the advantage of the offline channel of the ESCHDE is beneficial to the development of the Hand tour. Mai Ben Smart is the operation of Jifeng Network and Jifeng mobile phone client business is the only subject. One familiar with the game industry analyst said, Jifeng Network is the mainstream game distribution platform, in the domestic second only to Baidu [micro-BO], 91 and other first-line game distribution platform.　　Its Jifeng forum opened earlier, accumulated a considerable number of viscous customers, to the distribution of the game provides a stable flow guarantee. The person said that in spite of the previous a-share market on hand-travel mergers and acquisitions, but the real sense of the acquisition of a hand-travel platform company is the first. Considering the success or failure of the game product is a big uncertainty, the general game development companies want to maintain a sustained high profitability is more difficult.　　and Jifeng network as a game distribution platform, its stability and long-term profitability is better than the general game development Company. The acquisition of the target commitment of 2014 to 2016 net profit of not less than 40 million yuan, 52 million yuan and 67.6 million yuan goal.　　However, the Society observed Jifeng network performance data found that 2013 1 to July, Jifeng network to achieve operating income of 35.8676 million yuan, net profit of only 7.798 million yuan. Another analyst who declined to be named said Eschde as a mobile phone, digital electronic products sales channels of integrated service providers, the development of the largest hand tour advantage lies in the advantages of its offline distribution channels, "Eschde annual sales of tens of thousands of mobile phones, the use of pre-installed application of the way to promote hand-travel products, will be greatly facilitated,"　　The person said. According to the announcement, as the sole subject of Operation Jifeng Network and Jifeng handset client business, Mai Ben Smart Technology (Beijing) Co., Ltd. its business mainly covers Jifeng market, Jifeng Portal, Jifeng Forum and Jifeng game. Mai Ben Smart is one of the main domestic Android application market, up to now has successfully developed 4 of the Hand tour. As of July 31, 2013, the smart total assets of the 33.3235 million yuan, net assets of 23.4332 million yuan according to the two sides signed the memorandum of cooperation, the acquisition will be phased, the first phase of the acquisition of equity compared to 54.12%, the acquisition price of 2013 actual net profit of 13 times times, Multiplied by the proportion of the acquired equity.　　At the same time, Michael Ben Smart CEO Shanyi Commitment to the company 2014, 2015 and 2016 of the commitment net profit of 40 million yuan, 52 million yuan and 67.6 million yuan. Eschde said in the announcement, the acquisition will help the company on the basis of online channel development on line application distribution platform, so as to gradually build line online under the integrated Internet Application distribution platform system, to achieve the company's mobile internet in the field of strategyLayout, improve the company's comprehensive competitiveness and operating performance. Press: Hu Xiejiao/Sho Yao/Zhang Yi/Gumei revisers: Cao Hong