European Hand Tour UK market ranked first

Introduction: Smartphones are gaining popularity around the world, and mobile gaming is considered one of the most exciting sectors in the mobile web, with a potential profit margins of more than 10 billion dollars.
Smartphones are gaining popularity around the world, and mobile gaming is considered the most exciting area in the mobile web, with a potential profit margins of more than 10 billion dollars. More and more domestic game developers are starting to enter the overseas market, many of which have achieved excellent results. However, differences in language, culture and tastes among different regions, as well as the diversity of marketing methods and channels, have brought many challenges to domestic game developers entering the global market.

Europe has the world's largest mobile gaming market, with overall market size, downloads, user quality and revenue greater than the United States. But compared with the United States, Europe is a more complex market, users are dispersed in different countries and regions, have different languages and customs. This paper provides a professional interpretation of major European countries and distribution channels, and offers practical advice on localization, PR and marketing to the European market.

The following are 9 countries in Europe, user size and operating system distribution data:

1. The United Kingdom

Smartphone market Size: 28 million (45%)

UK Region mobile game downloads show that this is one of the world's largest gaming markets

2. The Netherlands

Smartphone market Size: 9.8 million users (59%)

The Netherlands is the 6th largest gaming market in Europe with a very healthy development environment

3. Denmark

Smartphone market Size: 1.7 million users (31%)

The smartphone market is growing rapidly, with iOS and Android systems taking up most of the market share

4. The Swedish

Smartphone market Size: 3.3 million users (35%)

Sweden is the most competitive mobile gaming market across Europe.

5. Russia

Smartphone market Size: 2.5 million users (2%)

Russia's mobile gaming market, like its mobile phone number, is in a burst.

6. Spain

Smartphone market Size: 17 million (36%)

The smartphone penetration rate is very high in Spain, where Android is far ahead of the iOS system.

7. France

Smartphone market Size: 19 million (40%)

Products with high localization characteristics are popular in France, and the French app dominates the market.

8. The German

Smartphone market Size: 21 million (37%)

Germany is Europe's most important and valuable market, strategy games

9. Italy

Smartphone market Size: 21 million (35%)

Italy's smartphone penetration rate has grown very fast in recent years.

Survival Handbook List:

1 ensure the game conforms to the tastes and trends of the mainstream Western players

2 Determine your primary target market

3 make excellent and can produce high value game

4 Localize your game products as much as possible

5 Establish marketing, advertising, PR and promotion strategies

6 localized PR and marketing materials

7 ready to invite the right publicity media as early as possible

8 Choose the Promotion channel

9 preparation of a set of fully reflect the local culture of the game introduction and packaging

10 ways to attract the attention of the App Store