Everyone game Lutong: China games to enter Japan needs two times development

1 "Sohu It Message" (Y) Everyone game Japan general manager Lutong in an interview with Sohu it said domestic games directly to the Japanese market, the possibility of success is not small, developers need to combine the market environment to do a series of improvements, can be said to be localized, or two times development, for Japanese products into China, . At the same time, he said, China's games will face the same problems when they enter Japan. In his view, the Chinese game in the game's experience, although said in the design does not have the high quality, but it introduces some 3D to develop some native program, the manipulation is very strong. Lutong believes this is an advantage when it comes to Japan, where developers are expanding the stuff and using the Japanese style to do some optimization, and then the products in Japan are very big opportunities under the Japanese market activity system. For user habits, Lutong stressed that Japan is a game with a higher rate of market environment, basically to about 17%, and China may be good to 3%. Simple comparison of the average user pay, Japan is very high, can reach 5, 6,000 yen, about 3, 400 yuan, but not so high in China. But only the Chinese high-end game users, may reach more than 1000, much higher than the Japanese game.