Everyone is the boss: Brazilian Magazine Luiza's personalized Facebook store

I believe many people have wanted to start a business, but most people because of lack of bile color, funds or fear of trouble, and other reasons, and finally nothing. Brazilian retailer magazine Luiza came up with an idea to make all the people who want to start a business taste the entrepreneurial taste in a fast, 0-cost way! However, in particular, the entrepreneurial shop is built on the entrepreneur's personal http://www.aliyun.com/zixun/aggregation/1560.html ">facebook, disguised by the WOM way to sell goods, the practice is worth a praise!"

Magazine Luiza Online Store

Magazine Luiza's Facebook Store

Here's how to do the entire activity:

uses Facebook tab "Magazine Voce" to link Magazine Luiza to the Facebook store where everyone can build their own Magazine Luiza Facebook store. For example: A mother who has just had a baby can add powdered milk and baby supplies to the store. Like sports friends, you can choose to add sports equipment, running shoes and so on. To encourage people to advertise their Magazine Luiza Facebook store, Magazine Luiza will give back a portion of its sales to fans who set up stores. According to Magazine Luiza emarketing Director, Frederico Trajano, in each transaction, the owner can obtain 2.5-4.5% Commission income. In this way, people are more willing to advertise their own stores, the incentive to plant a promotion. How to collect the money after the goods have been sold? How to deliver? These two parts are responsible by magazine Luiza, online payment infrastructure are handled by magazine Luiza. Open shop Friends don't worry, can concentrate on publicity. Because the magazine Luiza Facebook store is linked to Facebook, you can see that your store is a friend or family member (unless you make the privacy setting public). Moreover, Magazine Luiza also integrates Brazil's most popular social media orkut, where shopkeepers can send letters to friends through Orkut. Use the network of friends to promote products, of course, the effect is good, no wonder everyone is scrambling to open a shop.

, a Brazilian who loves social media.

Personalized Facebook Store This idea is good, attracted a lot of people try to open a shop! But the habit of using social media in Brazil is one of the key success factors.

Brazil Commerce

According to McKinsey's latest article "Where is the commerce harsh on?" Revealed that Brazil is one of the world's top Twitter-penetration countries, and Brazilians are very receptive to social media, with 87% of Brazilians using at least one social media platform, far above the 70% world average. In addition, nearly 30% of the Internet population in Brazil will "follow" retailers to get information on regular discounts or promotions, more than a 12% higher than in the UK. No wonder magazine Luiza will think of this trick!

Facebook is revenue high-growth from emerging markets

The active situation in the Facebook markets

Finally, let's take a look at Facebook's recent annual report, in which emerging markets, both daily active users and revenue, are in a fast-growing trend, even higher than the growth rate in Asia. We believe that in the near future we will see more and more f-commerce cases from emerging markets such as Brazil. I'm looking forward to it!

Extended Reading

"Where is the" Commerce harsh on? ' by Mckinsey ' Magazine Luiza lança f-commerce no Facebook e Orkut "by Aline Jesus, Para o techtudomagazine luiza Facebook Page

This article is from @socialbeta's content contributor @ Chai Doll Marketing Notes

This article link: http://www.socialbeta.cn/articles/magazine-luiza-facebook-store.html