Expended is still in, the value of Weibo is still alive

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Weibo once the media king, is now the majority of people sing decline, the reason is that the outside world has been unable to find from the micro-Bo initial marketing point of sale. But only by the decline of media attributes to the micro-Bo cover the final verdict, it seems a bit too hasty. At least in the author's opinion, Micro Bo as a media product, marketing value is still, just to see how we understand and use.

First, the value of Weibo marketing is reflected in its ability to provide substantial value. How should this be interpreted? In fact, it is very simple, we often see someone's microblog will be connected to some of the Taobao store links, its content is Taobao second-hand unused items, there are some Taobao store. If the content of a micro-blog is enough to attract people, coupled with such links, we will involuntarily to click on this page link, and then achieve the purpose of micro-bo marketing.

Microblogging marketing is to attract more people, for the use of micro-blog marketing, this is to attract more consumers, it may not let you directly to buy, but will leave a certain impression on our minds. Now a lot of companies will set up their own microblogging, not only to release the news of new products, in fact, is more to build their communication with the public bridge, but also to better build their relationship with the public. The enterprise that has the sentiment can let the populace choose this enterprise more lastingly. The company that initially chose to set up Weibo has gained some value in it, and more and more enterprises are joining this camp, want to express the enterprise feeling better through micro-bleomycin. In the long run, it is a win-get that is worth affirming.

In fact, Weibo marketing can also enhance the effective interaction between enterprises and the public. Microblogging is not only used to express feelings, but also to help enterprises to establish the interaction with the public, so that the basis of feelings to obtain valuable information. For example, Millet likes to get valuable information by means of Weibo. Why do you say that? Because customer demand is the driving force for enterprise innovation, smart phones are ever-changing, but what consumers want is the most important. Millet through the micro-blogging way to establish the interaction between the public, and then obtain useful information to promote product innovation. Also let its products popular.

Entertainment is a micro-blog marketing can not ignore the growth point. Entertainment is for the public to find that this is a humane enterprise, rather than simply consider the interests of enterprises. Many enterprises microblogging is not only for product marketing, but also to apply the spirit of entertainment in it. The public may not want to buy their products directly, but they will certainly have a good impression in mind. At the same time, these entertainment will attract some comments, to achieve the role of gathering popularity. Now every day of the hand tour to do so. Elevate the entertainment to a new level.

Microblogging marketing value system, advertising has to say. This year, simply do an advertisement, will be in your sales promotion costs greatly increased. For some budget-less companies, advertising may be king and not. In particular, the large advertising do not, small advertising is not popular contradictions, micro-blog marketing is highlighted its value. Micro-Blog marketing, simply to their own business is greatly advertising, at the same time this is a change to the ads. Because simple to introduce straightforward advertising, the public more or less will have some conflict of mind, and through the way of civilians to narrow the distance between the masses, we will have unexpected effects.

Weibo marketing also has a good effect on brand promotion. Many companies will build their own official microblog, on which to put forward some design packaging or new product introduction of micro-blog, before the launch of new products, let the public "fault", and then in the effective improvement. In fact, in a sense, this is a corporate brand spirit and brand connotation of the process of transmission to the public, the use of brands to the public to carry out a certain brand penetration, showing the value and advantages of self brand. Perhaps, in the invisible, the public fell in love with this brand. This is the higher level of Weibo marketing. Perhaps, the highest level of marketing is also the marketing of culture, so that the public began to accept the psychological brand.

Finally, the value of Weibo marketing is reflected in its popularity. Weibo is a platform where everyone can participate, and marketing on Weibo can be said to be an advantage. Through some social hot topics of speculation, interactive games and other ways, enterprises can improve its audience, the most intuitive is reflected in the growth of fans. Therefore, the enterprise through the micro-bleomycin release information, can let the information more quickly into the public view, the advantage of speed can be said to be other ways irreplaceable. However, whatever the advantages, it is necessary for the relevant enterprises to use the micro-blog reasonably. As fans, send the most valuable information.

Although there are many problems in micro-blogging, but as a marketing product, its own property is not wrong, but the day after the supervision of the problem, but this can not deny the microblogging has not subsided the marketing value, do you think so? (article Link: every day World Cup http://ttsjb.apkyx.com/reprint please indicate thank you.) )