Experience: Natural Flow Click to get a more stable keyword ranking

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The website keyword obtains the good rank after, many stationmaster indulges in the joy, but neglected the existence of the crisis at this time, the so-called "play Jiangshan easy to keep the Jiangshan difficult", ranking here is the same, to achieve a simple home, but to long-term stability in the home page is not so simple things, so the webmaster also need to continue to optimize, Make the rankings more stable.

When the keyword suddenly has a very good ranking, may be an illusion, such a good ranking of the existence of a very short time, may be ranked very good in the morning, there is no afternoon, or a few days, if your site keyword ranking is this situation, at this time should pay attention to, Baidu is your site for review. Then you may have questions, why Baidu suddenly to the keyword good rankings and then suddenly remove rankings? In fact, as long as we are good at analyzing the problem is very good understanding, the author believes that Baidu to do so, the purpose is to adjust the order to better display the site to the user; When users put your site keyword ranking on the home page, user search keywords come in will enter the website browsing, the search engine will the website natural flow clicks and jumps out rate carries on the analysis, to judge the site quality level, whether satisfies the user the retrieval demand (satisfies the demand proportion), then compares with other websites, If your site is better than your competitors, then Baidu will be given a better ranking than the competition, is in line with the law of the fittest.

The above mentioned the search engine will be the natural flow click on the analysis, natural flow click Higher to give the ranking will be better, indicating the high value of the site, the audience more groups, the search engine to give the trust will also improve. So how to improve the natural flow of the site click? The following is a simple one:

First, how to keep the site on a daily basis to maintain a steady flow of clicks

1, the site's title to set reasonable, can show value, and the user to search the keyword to match, so that users will give up their competitors to choose to enter your site. But it must be remembered that the title of the content in the site must exist, not only the existence also needs to be high-quality, to be able to perfect the user's needs, do not do the title party, even if there is flow over, jump rate is very high, the search engine will be given the right to drop.

2, the description of the site can not be missing, users generally read the title of the site will continue to browse the description, and then to choose, so the title must be written to attract talent line.

3, increase the trust of the website, from the user aspect and the search engine aspect unceasingly enhances, enhances the website page viscosity, the website natural flow clicks will have the enhancement.

4, the site to do differentiated content, the premise is based on user needs, to provide high-quality differentiated content of scarcity, and constantly increase the site audience, improve the overall flow.

5, the Enterprise product exhibition and the mall class site, can do some preferential activities to attract users to click.

Second, the establishment of the analysis system to improve the quality of the page, to guide users multiple clicks

Come out above five points, also need to continue to analyze the content of the site to adjust, the user needs in constant change, the content of our website must meet the needs of users, do a good job of analysis and adjustment can not only reduce the loss of old users, but also to increase the Web site new user traffic, so that The premise of these effects is the need for a reasonable analysis system:

1, the website data statistics, Station: Main view of the site's thermal efforts, PV, log (dead link, stability), the site updated data, bounce rate, included, snapshots and other data; outside: links, one-way links, Baidu Drop-down box, related search, competitor website data, industry trends.

2, Analysis: Analysis is a complex process, at ordinary times to enhance their analytical ability, such as: The site's drop is due to the location of the link is unreasonable, or the content of the problem should be carefully analyzed.

3, Summary analysis results: The analysis of the accurate results summarized to facilitate targeted solutions.

4, to develop a reasonable solution and to carry out the operation.

5, observation Effect: observe the effect of implementation, can solve the existing problems, or encountered other new problems.

Note: If the effect is not what we expected, then continue to carry out data statistics, analysis, summary, plan, view the effect; This is a repetitive cycle of work, but also the most important site optimization.

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