Explain how to deal with the four major bottlenecks facing the initial development of website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the saying goes: "A good beginning is half done." "Enough to show how important a good beginning is to the ultimate success, but at the same time we also know that" everything is difficult to start "the old saying, want to create a good beginning is not easy, the beginning is often broken zero state, to achieve the key stage of breakthrough, for the development of the site is even more so. Face a new on-line website, everything is zero, no traffic, no users, no income, at this time the site is facing a lot of problems to be solved, need to break the initial bottleneck faced by the webmaster, to achieve zero breakthrough.

In general, the site in the initial development of the problem can be summed up to four bottlenecks: one is the site positioning and development direction, the second is how the site to obtain traffic, the third is how the site to retain users, four is how the site to find a profit model. These four bottlenecks is the new webmaster began to do when the station must think and solve the problem, today we will discuss how to achieve a reasonable solution to the four major issues, to the success of the site to open a good head.

First, from the webmaster and user two point of view to establish the site positioning and direction

Throughout the successful web site, there are two features, one is to have an excellent management team, so that the development of the site is correct, orderly, and the second is that the site is very accurate to seize the user's real needs, through to provide users with real help and gain the affirmation of the user, and then have a follow-up success. See these two points, for us to solve the site positioning and direction of the problem has great help. To solve this problem, webmaster to understand the accuracy of site positioning and success can not be separated from the two "dimensions." On the one hand to consider the owners have the conditions and advantages, only according to the webmaster himself or the advantages of the management team to do the station, in order to make the best use of resources, so that the development of the Web site into the fast lane; On the other hand, to consider the real needs and characteristics of the user community to face, after analyzing the advantages of self, will be able to understand what the site can provide help to the user groups, and then analyze the real needs and characteristics of these users, do the targeted to build the station, thus combining the objective actual establishment of the site positioning and development direction.

Second, understanding and mastering the common methods of promotion is the key to crack the traffic bottleneck

Traffic is a website development and successful profitability of the key, want to quickly make the new station to be able to obtain the increasing flow of the site to promote the work of a certain plan, step-by-step and adhere to do a good job in the promotion of the website. First of all, to clear the site to promote the people to face, to find the most valuable target user groups, secondly, according to the promotion object to choose the right platform, especially the target user groups to gather most of the forum, and from which the weight of high, collected fast, high user activity as the focus of the promotion platform; Finally, It takes a lot of thought to make the soft text and materials for promotion, through the soft text promotion, the forum signature as well as the QQ group interaction and so on various forms, causes the promotion channel to become more pluralistic, enhances the promotion obtains the effect, thus causes the new station to be able to obtain more and more traffic in the short time.

Third, the use of high-quality content and careful interaction to retain the user's heart

With a variety of channels to carry out the website promotion activities, in a short period of time will gradually increase the flow, but at this time many of the flow is what we often say "one-time flow", high jump rate, so that hard to promote the flow of the loss of speed, the user's stickiness is not high enough. To solve this problem, we need to address the actual needs and characteristics of users, the right remedy, to retain the hearts of users, enhance the site for their cohesion and attractiveness. The main way to rely on the site is to use high-quality content to meet the needs of users, so that they can get their real needs of information and information, so that the value of the site by the user recognition and acceptance, so as to enhance their loyalty to the site, and also pay attention to the user with regular communication and interaction, For example, the form of Web site and forum can enable users to obtain content information at the same time, but also to have a free platform for communication between each other, further enhance the user's stickiness, to retain their hearts.

Try a variety of methods and channels to explore the appropriate profit model

A good profit model for the site is the last step to achieve success, but whether for large sites or small personal sites, it is not easy to find a profit model. But relative to every day need to invest a lot of funds of large sites, personal sites obviously have "Stoding" advantage, then we can give full play to their flexible and variable characteristics, in the operation of the site to actively try a variety of profit models, from Google AdSense to Baidu alliance to Ali mother even Taobao this kind of alliance advertising, you can also try to package the year package advertising form, but also provide quality resources to users to collect membership fees such membership system model. In short, it is not rigidly adhere to a form, combined with the site's theme positioning and user structure and characteristics, in the process of development and constantly try various possible methods of profit, in practice and constantly explore and improve, finally let the site's profit model to establish down to enter a stable stage of development. This article by the microscope price, http://www.microimage.com.cn/mall/original, A5 first reprint please indicate