Exploring the way of event marketing promotion from "yibing" incident

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I believe that last night watching the rings Wang Chen Ice game Friends of the final results are indignant, this morning, in the news of Tencent to see the Olympic Games, a huge banner, Tencent News on the show is "the rings of the perfect performance of the ice pick silver", when he was very surprised, the performance has been perfect, but only won the silver medal, Then click into a look, the original in the Olympic referee, gold can be turned into silver, OK, this article, on the real hot spot from Baidu "Yibing be Black" event to explore the way the event marketing, but also for a game last night to express their feelings bar.

In Baidu Real time hot spot, "yibing is black" has jumped to be first, visible this incident, in fact, many friends are feeling, about an event should be done, in fact, the internet has given us the best answer, is the event soft writing, event micro-blog promotion, event topic promotion, event bidding follow-up, The following author is a good summary of these specific now see the event Marketing way bar.

1th: Events Weibo marketing Promotion (for reference to Micro Bo communication Power)

Sina Weibo, has a lot of friends have spread the yibing was black event, a lot of friends are comforted yibing, one of the screenshots, currently ranked in Sina's first search is the "micro-blog Comedy table" a micro-blog information, the following figure

In this picture, the author through several recent Olympic events, summed up a passage, so as to obtain a large number of forwarding and comments, not to say whether the celebrity or grassroots big Bo, these are very positive nature, a time through continuous transmission, and then continue to be excavated, eventually formed will be the entire Internet micro-blog atmosphere, For their microblog to create more fans and value, a review of a story, so that more people understand there will be more attention, transfer is the value.

2nd: Event Article Marketing mode (a section of the article)

Believe that the vast number of news media through the form of manuscripts to us to pass such a message, that is "yibing is the champion, should get gold", we see the following screenshot, is in the Sina blog search to see, you can see, an event, there is "30134" article appeared.

Many friends use reprinted or commented methods to write their own feelings, then give a summary, write their own indignation, this is an event, is that we can go to positive evaluation of such a thing, in fact, in the form of soft text, have their own feelings of the article will often get more recognition of others, this is the charm of the event article marketing.

And the Chinese gymnastics team head coach Yubin through Sina to publish the exclusive column, to this final makes own analysis, the full text title is "The Gymnastics history Dark Day", in which this article also was reproduced massively, also explained the article Marketing charm, lets the event spread more violently.

3rd: Real-time opportunity to do Baidu promotion (seize the opportunity to do promotion)

Not much to say, directly on the map, you can understand the charm of Baidu promotion from the picture

Both of these graphs are closely related to this event, on the other hand, highlighting the importance of Baidu in the real-time hotspot, in the promotion, the use of such an event to seize the opportunity to do a flow of guidance is nothing but a very sensible thing, of which the two bidding promotion are Tencent Weibo to do the promotion of Tencent admired.

4th: Event Topic Promotion (Best interpretation of events)

Event topic, since it is a special topic, then now about yibing what kind of topics appear, we look at Tencent for Chen an ice production of the topic, the following figure

In this picture, Tencent's special topic to do quite in place, title: "Chen Yi Ice Perfect performance accidentally pick the silver _ Tencent Olympics _ Tencent Network", which in the project, with four plates respectively, explained the process of the Olympic tour yibing, as well as the black incident of the question, as,

This picture is the whole process of three diagrams, and also makes the topic more eye-catching, in fact, if you want to do a project, to see whether a site will seize the event, so that the mind to do, a lot of traffic will eventually focus on the expansion of the project to form a huge spread, in this regard, Tencent is still worthy of admiration.

Well, this is the author collected four-point event to promote the model, I hope for everyone to help, good, refueling, baby Barber webmaster, http://weiweile.sinaapp.com/, in fact, good marketing, good analysis of the recent events is the biggest return on their own Come on.