Facebook has been a social network in the past, and its advertising approach has not actually worked

Bradley Horowitz, Google's vice president for Bradley Hollowitz, said in Wednesday that Facebook had been a social network in the past, and that its advertising approach had not actually worked.

Horowitz points out that Facebook's idea is not compatible with real life. People should talk to a group of friends without the other people involved. And the conversation between people should be more authentic, rather than just being limited to 140 characters like Twitter.

Meanwhile, Horowitz the ads in the Facebook user News feed as a sandwich. Such forms of advertising, he argues, do not contain actual content, and usually do not have a significant effect.

By contrast, Horowitz that Google + has a search feature that makes it easier for users to find the information they need. "The recommendation of a trusted person is very valuable to the user," he said. Unlike sandwiches, we pay more attention to meeting the basic needs of our users. ”

Horowitz says Google will not push ads to users for money on Google +.

In recent months, search has been a hot topic for Facebook. Mark Zuckerberg, Facebook's CEO, has said Facebook has a unique advantage in answering people's questions. In this regard, Horowitz that the search engine has a considerable degree of difficulty.

"If there is a way for Google + to join the ads," Horowitz said, "We will try to do so if there is a method that is both effective and does not affect the user experience." We are not obsessed with profitability, but there are real plans. ”

Google has tried it on social networking sites, but with little success. Google's latest attempt in this area is + +. Google said in September that about 100 million users a month use Google +, the total number of users has reached 400 million. On the day of the interview, Horowitz declined to disclose the current number of users of Google +, but said the data were obsolete in September.