Absrtact: June 21 News, according to foreign media reports, according to digital marketing company emarketer Monday Forecast report that Facebook this year in the United States to show the advertising market revenue will surpass Yahoo, and Google's market share will grow.
June 21, according to foreign media reports, according to digital marketing company emarketer Monday Forecast report that Facebook this year in the United States to show the advertising market revenue will surpass Yahoo, and Google's market share will also grow.
EMarketer says Facebook's share of the online advertising market this year will rise from 12.2% last year to 17.7%. Meanwhile, Yahoo's market share will fall from 14.4% last year to 13.1%. Google's share of the U.S. advertising market will rise from 8.6% last year to 9.3%.
EMarketer says Facebook's display ad revenue this year in the US will grow from $1.21 billion trillion last year to $2.19 billion trillion. And Yahoo's display advertising revenue will increase from last year's 1.43 billion dollars to 1.62 billion dollars.
Google's display ad revenue will be more than 1 billion dollars for the first time. Google's display ad revenue this year will increase from $860 million trillion last year to $1.15 billion trillion.
To boost revenue from display advertising, Google last week announced a takeover of Admeld in New York. The company raised the advertising platform for publishers.
Display ads include rich media, digital video and banner ads.
EMarketer said it expects Google's U.S. search advertising revenue to increase 38.9% to 10.92 billion dollars this year. Google's market share of the entire U.S. search advertising revenue this year will rise from 73.6% last year to 75.9%.
Microsoft's market share of U.S. search advertising revenue this year will rise from 6.9% last year to 8%.