Factors that affect the weight of the site

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After two months of study, SEO and a superficial understanding, learn a lot, words difficult to do, here only say weight. The weight of the site is very important for a website, and Seoer are also committed to enhance the weight, this talk about the impact of the site weight of some factors.

One, link

Link is the trust between two pages, for the promotion of the weight of the site is very important, links are mainly text, pictures and multimedia file links, but the text link to improve the weight effect better, but should be in the source page to select the same text as the target page as anchor text link. In addition to this factor, the effect of the target page inheriting the weight of the source page is related to the following factors: A, the link in the source page position, a page from left to right below the importance of diminishing, Baidu crawl possibility also reduce; B, link in the source page time, the source page may delete the link, but after the deletion of the link cache will exist for some time, This period of time can bring weight; C, the number of export links to the source page, the more export, the more the weight of each link will be less.

1, outside the chain

The importance of the chain beyond doubt, a good outside the chain can bring a high weight of the site. To do outside the chain to pay attention to such a number of aspects:

1 The weight of the source page, a high weight of the source page effect is better than many of the low weight of the source page links

2 whether there is a nofollow label outside the chain of restrictions, if any, then limit the link, some nofollow put in, and some placed in the specific location.

3 the link on the source page can jump directly to the target page, if not, will affect the weight

2. Inner Chain

Do a good job of the chain on the site is very important, but the chain do a good job on the site is essential, some people can even only do within the chain and get a high weight. Do a good job of the link between the pages, to allow the page to pass each other weight, for important pages should have a plan to do some more entrance. Be careful to reduce the depth of the links, the links are less depth, and the pages connected to important pages are more easily crawled. But the number of links within the page limit, most Baidu will ignore, it is best to control the link in a reasonable range.

Ii. keywords

Links are important, the page's keyword for the weight of the page is more important, the keyword is the user search to use the word, is the basis of SEO. Keyword optimization should pay attention to what it:

1 keyword Strategy

Keyword selection is the premise of SEO optimization, because users at that time to search for users, so the keyword to meet the user's search habits, and to have high search volume, low competition, and then choose the page-related words.

2 Density of keywords

Keyword density is an important measure of the relevance of the page, generally to control the 2%-8% as well. Keywords are mainly key words, auxiliary keywords and long tail keywords, do a good job of the main key, but also pay attention to the auxiliary key words and long tail keyword, can increase the probability of page retrieval, increase site traffic.

3 keywords Distribution

Web page from the left to the bottom of the search engine attention to the degree of decline, so to be based on the distribution of keywords, easy search engine crawling.

4 Title and description

The title to include the main keyword, and complete in front of the title, Baidu more attention to the title and the text of the keyword crawl, the title of the main keyword appeared 2-3 times more reasonable. A page description can not stack keywords, to have a complete description of the user is more friendly.

5 Weight Label

To properly use the weight tag, increase this keyword and page relevance, increase search engine attention.

Iii. URL

URL optimization by adjusting its parts, is the search engine friendly to it.

1 URL as far as possible to the keyword pinyin to name, increase the relevance of the keyword page, but also easy to identify their own

2 separator best to use a horizontal bar, compared to the slash, space on the search engine more friendly

3 URL to be as short as possible, because the search engine may give up the crawl long URL, the shorter, the weight will be higher

Iv. picture Optimization

Search engine can not read the picture content, so to its optimization, tell the search engine picture meaning. You can use the Alt property to describe the content of the picture, and the surrounding content to match the ALT instructions, search engine focus on authenticity, the picture content is best not greater than 100k, can speed up the page opening speed.

V. Code simplification

Pages may have redundant code that is irrelevant to the topic, hinders the relevance of the page, reduces the speed of the page opening, lowers the user experience, and reduces search engine friendliness.

1 Clean up the garbage code, reduce the page volume. HTML tab pages use as short as possible, as in the case of.

2 CSS do not put in HTML, try to call the external CSS

3 js, Flash, the framework of the search engines are not friendly, important content do not put in it.

Vi. Quality Content

The website wants the best, the most important is the user experience, the graceful page, the quick opening speed can increase the user's friendliness, causes it to be willing to stay, increases the turning rate. More importantly, to have high-quality content, to allow users to get useful information on the site, the real service to users, that is to do the original purpose of the site, make money and profit what are something.

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