Feminist Internet It's time for men to be "obedient".

The oxygen founder Miss X will be in October 28-29th, the "WISE 1.0 internet Entrepreneurs" Conference, do "entrepreneurial self-cultivation-busy lost sleep broken heart, your spirit is still normal?" Speech, sharing the interesting experiences and insights of her venture. Pay attention to Wise 1.0 and look forward to it!

God is a Girl. Is the internet also a girl?

Kleiner partner Aileen Lee describes an Internet that is being ruled by women: on social networking sites, women spend an average of 30% more time than men; Zynga's games have 60% of women, and most of the buyers of Yelp are women.

Look around you exclusively short hair Internet entrepreneur, you must think I'm teasing you.

The internet was originally a bunch of data piled up in the male world, but a variety of mobile terminals access to the Internet has become perceptual, emotional, to the center of the. This kind of internet, obviously already has the characteristic of feminism. The scenes in China's internet and Aileen Lee's description indistinguishable: are Mahouve and nice social apps recommended to you by female friends? Your around the express package is not a blind eye, most of them come from every day to brush Taobao women. Think of these scenes, do you still think this is a joke?

Yes, the feminist Internet is the time for men to "listen" to them.

Miss X and her feminist view of the Internet

Miss X has customized a new word, "white rich Belle tickets".

It is used to refer to the one or two-line city of white-collar women: wages of more than 1w, age 25-35 years old, a group of eating well dressed well, that is, men may not be elected, have their own independent view, hate to force the low things.

Internet entrepreneurs have long coveted the wallet of "white-rich girls", but the success of making money from them is an estimate that makes them big. Why? Don't let the big man's figure to understand the women's needs. Product is not beautiful, no emotion, little change, is not simple, this is a mishap.

In Miss X's mind, from the "white rich beauty tickets" purse is not so difficult, the secret is to impress them. They are different from their mothers ' generation: they may be normal, but do not want to ordinary, they aspire to beauty, value feelings and careers, chasing the trend, and do not exclude consumption, they need to really serve their products, both the grounding of the tide is within reach, but also enough fashion enough unique. You can think they are sentimental, pursuing beauty, indulging in emotion, enjoying the change, but also ask to return to simplicity, but they are leading the light luxury consumption.

So her "oxygen"--a boutique magazine with the idea of doing underwear with the recommended app--has been doing one thing, to "white rich beautiful tickets" carefully recommend good underwear. But in the context of the internet mentality of masculinity, it's not easy to do something that looks simple.

Don't women wear underwear to show men? You should have a market for the spice stuff.

Don't push your underwear every day, you can sell clothes, cosmetics, red wine.

Why don't you do a girl version of "Nice", it will be fire.

Is there any way to share a girl with a good body?

When do you start selling nursing underwear?

When is a 100-dollar product introduced? You should go to the three or four-line city to experience the way women live there.

Such voices are heard, but the oxygen has chosen to adhere to: Founder and buyer director go to New York to Exchange learning; product update iterations, add shopping, filter features, next to launch Andro, Web end, build community, improve user stickiness; Pay 4 people, hire a reliable engineer ...

Another interesting thing about the feminization of the Internet is that women's products are more of a male entrepreneur, and a bunch of big masters are figuring out how women are going, as if they are more intimate and successful. Poly-Mei Excellent product CEO and co-founder is three big masters; female menstrual management App aunt and the founder of Grapefruit are all men, even the founder of Beauty said a man.

These successful female products, often functional-shaped, to address the basic needs of women's rigid, targeted at the general female population, but they can really impress the "white rich beautiful tickets" it? It seems that women are not 100% impressed.

Of course, outside the Halo halberd more male entrepreneurs. Do the female product man is not terrible, terrible is disorderly to do, yy a female demand, then also self-righteous thought found a billion-class market. In Miss X's words: "cure straight male cancer, half success." The most basic is the characteristics of women (such as beauty, such as love of cheap, like the sun, like gossip, easy to be driven by emotions, etc.) have enough observation and grasp. Emphasis on hooking up skills, avoid simple rough the bow. ”

"Some people make products, more like doing business." For women, only temporarily meet a demand, the future is very easy to meet the same needs of other products or platforms sucked over. It's hard to keep a woman, easy to say. Poke their emotional needs, let them feel that you are walking heart, not take the kidney. ”

Miss X's "oxygen."

Miss X can say that because she is the one who is red in the feminine Internet.

At the end of the line, she asked, "Do you want to talk more about Miss X or our product?" I thought about it or chose the former. Actually talking about her product "oxygen" is also unavoidable from "Miss X" talk about.

A year ago, Miss X, who had yet to leave the business, sent the first article in Krypton 36, "a product manager who has not yet made a good product." Because said others want to say and dare not say, spit others want to vomit and dare not spit the trough, Miss X suddenly became 36 Krypton readers in the hearts of "public figures." Then she fought more and more bravely, both spit out the investors, sprayed the unreliable RD, but also for the male boudoir honey. Her internet values, praised by some readers as "courageous", "forthright" and "thoughtful", were also labeled as "brain residue", "extreme" and "negative energy".

June, Beijing Open Day, Miss X officially released her product oxygen. Now this product has been to the 100,000 level of user effort, two months of sales also more than 100,000, but also received a Yue's advertising director such users.

Even so, in the Internet circle, know the oxygen or a few, far less than know Miss X's people pay more attention to the era of scarcity, high (BI) (GE) can shape personality, controversy, attract attention is small team PR the most economical choice, which also brought a lot of oxygen flow. In fact, at first, Miss X just wanted to share her own experience of failure, "I personally do not intend to be a product of the evangelist, nor the desire to become a columnist." The submission for me, is purely to share their original tears of blood and blood history. Some people say it feels like I've been holding it for a year before I hit it, you're wrong, five years. In fact, every time the article, the analysis of the problem at the same time, Miss X also all enlightened, found a way to solve the problem.

"From the beginning of the third article, I stopped reading the comments, and the people who really felt it didn't have time to comment." The article can bring traffic, bring attention, but can not really solve the problem, my investors, I recruit the reliable programmer do not know I am Miss X. ”

This is a world filled with masculine thinking and male hormones, but it is also a feminist feature of the Internet. We are pleasantly surprised to find that more and more women have joined the mighty Entrepreneurial army to become an exceptionally bright landscape in the entrepreneurial ecology, even now they are just "a little red in the flowers". The domestic Internet domain does have many successful female CEO: Alipay Pengley, Huawei Yafang, Lenovo Mary, but rare successful female founder.

Female entrepreneurs on the internet may have to face a lot more pressure than boys ' shoes, "strife", story. Behind the warmth of the family may be "When you have children" and "Why don't you go home early soup" complaint; behind the team harmony, may be the engineers think the female boss communication is weak, do things unreliable, logical poor bias. Investing in the hands of male investors who do not understand the psychology of women and the market is not only a big waste of breath, but may also face other harassment;

Times are changing, many things slowly change, women also gain more respect, entrepreneurship from the "wonderful" things into a "very cool" thing, which also let Miss X think entrepreneurship good operation a lot. In the mobile internet age, women's entrepreneurial technology has been further reduced by the threshold, most of the product development has no major technical problems, the product itself design, positioning and user experience has become the core of attracting users. Delicate, perceptual thinking, so that women entrepreneurs can better launch the "own group" products and services.

Forget you're a woman and fight like a man? This is the best strategy, perhaps not necessarily. In fact, women are good at emotional offensive, show sincerity to attract men and women to work with you to fight, is the best policy. A spoiled brat, it's also an advantage, and it does help with team management and project advancement. Of course, as a female entrepreneur, reason is still the key, and each show the ROI of the thigh (return on investment) should think clearly.

After every provocation, write an article spit, to now the founder of a tens of thousands of user products, Miss X is no longer the unreliable senior product manager, is not the one who can not get the financing of the rookie entrepreneur, is no longer the landscape behind the speaker, but also a not impetuous Virgo female CEO, Know their most important job is to find someone, keep people, change, know to give important things to others to do, but also learned to be tough outside.

Entrepreneurs! Long absence!

WISE Congress is a grand gathering with Internet entrepreneurs as its core. This group of guys, there is no lack of ambition to change the world, but also to make society even better a little bit of delicate feelings. Fortunately for you, we are in the best of times!

After a year, "WISE 1.0 Internet Entrepreneurs come!" Come here: Listen to the entrepreneur say, witness the dream, listen to the forerunner say, share wisdom.

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