Five basic work for SME website optimization

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With the internet penetration of the economy in various fields, corporate Web site has become the fastest and most effective way of publicity, one of the most efficient, it is not only conducive to enhance corporate image, but also through the Internet to promote the company's services and products. However, due to the large number of small and medium-sized enterprises by the capital, manpower, resources and other factors, small and medium-sized Enterprise website promotion, has always appeared powerless. Many of the new small and medium-sized Enterprise website, in the establishment soon became a dead stop. Below share some small and medium-sized Enterprise website optimization Promotion of the early Foundation work, these basic work neither need capital investment nor need a lot of energy. Hope to benefit everyone.

1, to the major search engines included channel submission URL

The website wants to be indexed by the search engine the first step, is to search engine's collection channel to submit the website. In particular, the new station, there is no resources, submit Web site can let the search engine the fastest understanding of you, know your existence. To the major search engines submit a site, a site only need to submit home page, search engine will automatically according to the site link structure to find other pages. After submitting for a period of time, you can enter "site: Website address" In search Engine's retrieval box (here "website address" refers to the website address that you submitted to the search engine before) to see whether it is included and the specific number of pages included, in addition you can also through some webmaster tools to view the results collected.

2, registered Baidu account, the use of Baidu Platform for free promotion

Baidu is currently the world's largest Chinese search engine, in the domestic search engine market share also has 70%-80%, so make full use of good Baidu this platform, to carry out the basic promotion is very necessary. (1), the company name and core products for Baidu entry, (2), the use of Baidu know to promote small and medium-sized products with long tail keywords, (3), with Baidu Bar to obtain high-quality outside the chain. (4), the product image uploaded to Baidu space, so that netizens (may be the customer) to search for a product picture, search their company's products, thereby increasing the opportunity to inquire.

3, daily adhere to the site to add original articles

Reliability, visibility and originality are the three standards included in search engines. A site to have a very high weight, and for more people know can not be separated from the original, and is persistent original. The theme of original article is diverse, technical category, knowledge class, commentary class, information class and so on, but must conform to the style of the website. Original article can also enrich the site's internal chain, a reasonable site within the structure of empty links, but also to improve the search engine and site weight.

4, looking for high-quality external links, improve the weight

Outside the chain directly determines the site in the search engine weight. There are many ways to get out of the chain. The purchase link, although the effect is direct, but has the economical cost, may decide whether buys according to the situation; write soft wen, through in some good weight of the website and forum to contribute, this brings the chain not only high quality, but also large, because when the article is reproduced by the reader, the chain number is also increasing; posting comments on high-weight forums, Change your signature to a Web site so that you can bring some outside links to your site. The increase of the chain is a cumulative, step-by-step process, do not have to eat into a big fat mentality, if the daily addition of the chain too often, too much, the search engine is easy to think you are cheating.

5, open a number of High-profile corporate blog

can open 10 mainstream blogs, 1-2 articles a day from the original, in the article add their own links, not only for their own site to bring the chain, but also for their own corporate web site to create a number of promotional platforms. But also not every blog can be linked, as far as we know, Alibaba's blog can not add links, and Phoenix Blog Censorship is also very strict, the audit deleted. One trick here is to create a number and then send an article, generally the next day to see when you know whether to support the new number of links, if the support to make a mark, do not support also make a mark, for the platform can not be done immediately we want to cultivate this account, there are some platforms, if the weight is high, can be sent links, This requires that we have the patience to observe and nurture account numbers.

Original article, reprint please indicate (Shenlian e-commerce http://www.ecslf.com/search-engine-marketing/wz039)